Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

As the Asia Cup 2025 enthuses cricket fans worldwide, Abu Dhabi emerges as not only a premier sporting venue but also an exceptional travel destination. Visitors attending matches at the iconic Zayed Cricket Stadium can make the most of their stay by exploring a blend of culture, adventure, and relaxation that Abu Dhabi offers. Below are five enriching experiences to add to the itinerary while in the UAE capital for the Asia Cup.

1. Visit the Sheikh Zayed Grand Mosque

The Sheikh Zayed Grand Mosque is Abu Dhabi’s most revered landmark and one of the world’s largest mosques. Featuring 82 magnificent white marble domes, vast reflective pools, and intricate floral motifs, the mosque presents a breathtaking sight both by day and night. Inside, behold the world’s largest hand-knotted Persian carpet and a gigantic Swarovski crystal chandelier.

Visitors can join guided tours to appreciate the mosque’s architectural grandeur and cultural significance. The mosque’s welcoming atmosphere invites visitors from all faiths, making it a must-visit spiritual and visual sanctuary—and admission is free.

2. Thrill and Relax on Yas Island

Yas Island is the UAE’s leisure capital and perfect for a day of fun away from the stadium. Ferrari World Abu Dhabi, situated here, boasts the Formula Rossa—the fastest roller coaster worldwide—offering heart-pounding excitement. Beyond Ferrari World, visitors can enjoy Yas Waterworld’s aquatic adventures, Warner Bros. 

World’s immersive entertainment, and upscale shopping at Yas Mall. The island is also home to Yas Marina Circuit, famous for Formula 1 racing events, where visitors can tour or even try karting. Yas Beach presents serene spots to relax by the sea, balancing adrenaline with downtime.

3. Relax at Corniche Beach

Abu Dhabi Corniche stretches for 8 kilometers along the city’s northwest coast and is popular for its pristine beaches, dedicated cycling and jogging tracks, playgrounds, and landscaped gardens. With its safe swimming waters and walking paths lined by palm trees and cafes, it’s an ideal retreat for families and solo travelers alike. 

Sunset strolls along the Corniche provide stunning views of the Arabian Gulf and the city skyline, making it a rejuvenating stop between cricket matches.

4. Experience Emirati Royalty at Qasr Al Watan

Qasr Al Watan, the Presidential Palace, is a cultural masterpiece that transcends the typical palace visit. Visitors can explore grand halls adorned with intricate wooden ceilings and exquisite artworks, lush gardens with reflective pools, and exhibitions detailing the UAE’s history, governance, and craftsmanship. 

The palace invites global visitors to learn about Emirati heritage, leadership philosophy, and the spirit of Arab hospitality. It offers a deeper cultural context to the visit, complementing the sporting excitement of the Asia Cup

5. Go on a Desert Safari

A desert safari near Abu Dhabi delivers a quintessential Arabian experience. Visitors can opt for morning, evening, or overnight packages that include thrilling dune bashing in 4x4 vehicles across sandy hills, camel riding, sandboarding, and falconry shows. Evening safaris often culminate in traditional Bedouin-style camps, where guests enjoy cultural performances, henna painting, and authentic Arabic cuisine under the stars. This adventure offers a striking contrast to the modern cityscape and an unforgettable highlight during the Asia Cup break.

Additional Must-Do Experiences

• Mangrove National Park Kayaking: Paddle through tranquil mangrove forests observing diverse birdlife and coastal ecosystems, a serene retreat for nature lovers right within the city limits.
• Heritage Village: Step back to the UAE’s traditional desert life by visiting this living museum featuring artisans, historic buildings, and desert crafts.
• Emirates Palace Mandarin Oriental: Even if not staying in the iconic luxury hotel, visitors can admire the palace’s gleaming facade, expansive gardens, and exquisite Arabian architecture from the Corniche.
• Fine Dining Experiences: Abu Dhabi’s culinary scene boasts top restaurants such as NIRI Restaurant serving refined Japanese cuisine with sea views, ideal for a special night out.

Practical Tips for Visitors

• Stay Hydrated and Dress Comfortably: Abu Dhabi’s weather in September can be hot and humid. Lightweight, breathable clothing and carrying water are essential while exploring the city and attending matches.
• Plan Transport Ahead: While taxis and ride-hailing apps are readily available, using Abu Dhabi’s well-connected bus system or renting a car can save time. Yas Island and the airport are about a 30-minute drive from the city center.
• Book Attractions Early: Popular spots like Ferrari World and desert safaris can fill up quickly during the Asia Cup. Advance bookings are recommended to avoid last-minute hassles.
• Respect Local Customs: Abu Dhabi is culturally conservative. Visitors should dress modestly when visiting religious or cultural sites and adhere to local customs, especially during Ramadan if it coincides with the event.
• Stay Connected: Free Wi-Fi is widely available in hotels, malls, and many public areas. Purchasing a local SIM card at the airport can provide reliable connectivity for navigation and updates during the tournament.
• Timing Visits: Visit outdoor attractions early in the morning or late afternoon to avoid peak heat and crowds. Evening cricket matches offer a good chance to explore attractions earlier in the day.

Attending the Asia Cup in Abu Dhabi is not only a treat for cricket fans but also an opportunity to immerse oneself in a city that perfectly fuses rich tradition with modern luxury and adventure. Whether marveling at stunning mosques, speeding on roller coasters, or exploring Emirati heritage, visitors will find themselves captivated beyond the stadium.

The UAE’s tourism sector demonstrated robust growth in the first half of 2025, with hotel establishment revenues surpassing AED 26 billion ($7.1 billion), marking a 6.3 percent increase compared to the same period last year. This growth is a strong indicator of the sector’s resilience and competitiveness, with hotel occupancy rates reaching 80.5 percent, reflecting high demand and sustained visitor interest.

Abdulla bin Touq Al Marri, Minister of Economy and Tourism and Chairman of the Emirates Tourism Council, highlighted that these positive results support the ambitious UAE Tourism Strategy 2031. The strategy aims to raise the sector’s contribution to the national economy to AED 450 billion ($122.5 billion) by the next decade.

 The Emirates Tourism Council is driving these goals through effective partnerships between the public and private sectors, launching innovative initiatives that not only boost tourism growth but also create exceptional travel experiences, enhance opportunities for Emirati talent, and solidify the UAE’s distinct national tourism identity on the global stage.

During the Council’s recent meeting, local tourism authorities across the UAE reviewed new initiatives focused on enhancing competitiveness, fostering private sector collaboration, and accelerating the implementation of prior recommendations. Notably, preparations are underway for the UAE-Africa Tourism Investment Summit, scheduled for October 27 as part of the Future Hospitality Summit.

This summit will bring together ministers and senior officials from 53 African countries to explore joint opportunities in tourism infrastructure, sustainable hospitality, and specialized tourism products. The event emphasizes the UAE’s growing role as a global hub for tourism investment and its strategic position in connecting African and international markets.

Looking ahead, UAE tourism authorities have outlined development plans for 2026 that aim to reinforce the country’s status as a leading regional and global destination. Tourism remains a cornerstone of the UAE’s economic diversification, playing a crucial role as a strategic driver of non-oil GDP growth under the leadership of the nation.

These achievements underline the dynamic growth and evolving strength of the UAE's tourism sector, driven by sustained visitor arrivals, expanding hotel capacity, and a comprehensive strategic vision for the future.

Passengers transiting through Hong Kong International Airport (HKIA) with layovers exceeding seven hours can now enjoy free guided city tours, thanks to a new initiative jointly launched by the Hong Kong Airport Authority and travel agency Trip.com. The program aims to transform long waits into enriching experiences by showcasing Hong Kong’s rich culture, iconic landmarks, and scenic harbor views.

The initiative offers three curated tour routes, with two currently available:

• The Heritage and Local Lifestyle Citywalk departs midday and takes passengers to Wong Tai Sin Temple followed by the bustling streets and markets of Sham Shui Po’s Pei Ho Street, offering a deep dive into local culture and lifestyle.
• The Victoria & West Kowloon Waterfront Journey is an evening tour visiting the West Kowloon Cultural District and Tsim Sha Tsui’s Avenue of Stars, culminating in spectacular nighttime views of Victoria Harbour’s skyline.
• A third route, launching in December 2025, will explore Lantau Island and Sunny Bay, revealing Hong Kong’s scenic natural landscapes, subject to favorable weather conditions.

Each tour runs once daily, accommodating up to 20 passengers, led by professional English-speaking guides with full transportation provided. Should demand increase, the Airport Authority plans to add more tours.

The tours include exclusive fast-track immigration clearance, allowing transit passengers smooth entry and return to the airport’s secure area to catch their onward flights effortlessly.

Vivian Cheung, CEO of the Hong Kong Airport Authority, expressed enthusiasm for the program: “This initiative aims to turn transit time into cultural exploration opportunities, strengthening HKIA’s standing as a premier international aviation hub and introducing travelers to the unique charms of Hong Kong.”

Jane Sun, CEO of Trip.com Group, added, “By reimagining every moment of travel as an opportunity, we open new ways to inspire travelers, empower destinations, and elevate the global travel experience.”

To participate, travelers must meet Hong Kong SAR visa requirements and can register for tours online before departure or on arrival at the airport on a first-come, first-served basis. The free layover tours are part of HKIA’s broader Transfer Programme, which will soon include interactive mobile games, cultural workshops, and more services to enhance passenger experiences during layovers.

This innovative program not only enriches traveler journeys but also promotes Hong Kong as a vibrant destination, inviting millions of transit passengers to engage with the city beyond the airport.

Phu Quoc, Vietnam’s largest island and a top holiday destination, is on track to exceed all expectations by welcoming more than 7 million tourists this year. According to Bui Quoc Thai, Director of the provincial Department of Tourism, the island has already attracted over 6 million visitors in the first eight months of 2025 — accounting for nearly 83% of its annual target. Notably, more than 1 million of these travelers were international tourists, signaling a strong comeback in overseas arrivals.

The surge in visitor numbers has translated into impressive economic benefits. Tourism revenues have soared to nearly VND28.3 trillion (approximately US$1.07 billion), surpassing the year-end goal by over 20%. This rapid growth reflects Phu Quoc’s rising appeal as a premier destination, thanks in large part to its modern infrastructure, including the Phu Quoc International Airport and a network of high-speed vessels, which provide seamless connectivity for travelers.

Visitors are also drawn to the island’s luxury accommodations and entertainment options. Phu Quoc boasts a diverse range of four- and five-star resorts, world-class entertainment complexes, and tailored tourism products that cater to various interests and preferences. These offerings ensure memorable and unique experiences that keep tourists coming back.

The island’s tourism momentum is further fueled by preparations for the upcoming APEC Economic Leaders’ Week in 2027. This high-profile event has accelerated infrastructure development, heightening Phu Quoc’s capacity to host international guests and boosting its global profile.

With the National Day holiday approaching, local officials anticipate a new wave of visitors eager to explore Phu Quoc’s breathtaking landscapes, vibrant cultural festivities, and an abundance of entertainment. Numerous travel agencies are offering attractive promotions, ensuring an exciting season ahead.

International arrivals are notably increasing from key markets such as India, South Korea, Russia, and Europe. Meanwhile, an emerging segment of Muslim travelers from India, Indonesia, Malaysia, and the Middle East is creating fresh opportunities. Tour operators at the World Islamic Tourism Trade Expo (WITEX 2025) in Malaysia highlighted Phu Quoc’s potential to become a preferred destination for this fast-growing market, provided the island continues to enhance its services.

Phu Quoc’s growing prestige is reflected in recent accolades from leading travel publications. It ranked third on Travel + Leisure’s list of the 10 best islands in the Asia-Pacific region in 2025, trailing only Bali and Koh Samui. Last year, it was voted the world’s second most beautiful island by Travel + Leisure readers, following the Maldives.

With world-class amenities, expanding international appeal, and strategic development, Phu Quoc is poised to solidify its status as one of Asia’s most captivating island destinations in the months and years to come.

Oman's tourism sector showed remarkable growth in the first half of 2025, with hotel revenues climbing 18% alongside a significant rise in tourist arrivals, which reached 1.14 million. This surge is a clear sign of the country's strengthening position as a key destination in the Middle East, resulting from sustained investments in tourism infrastructure, strategic marketing, and enhanced global connectivity.

The three to five-star hotel segment alone generated OMR 141.21 million (about US$367 million) in revenues, marking an 18.2% increase compared to the previous year. Industry insiders credit this growth to multiple factors such as expanded airport capacity and new flight routes, development of luxury resorts and cultural sites, and targeted marketing campaigns aimed at both leisure and business travelers. Strategic partnerships, including Oman Air’s collaboration with TUI to launch a digital booking platform, have further boosted Oman’s visibility on the global stage.

This upward trend supports Oman’s Vision 2040 plan, which focuses on diversifying the economy by reducing dependence on oil revenues through sustainable tourism development and job creation. The government has committed US$31 billion to tourism development through 2040, with nearly US$6 billion earmarked for new resorts and projects. Currently, Oman boasts renowned luxury hotels such as the Mandarin Oriental Muscat and St Regis Al Mouj, with more than 40 new hotels in the pipeline.

Officials are optimistic that tourism momentum will continue into the latter half of 2025, fueled by upcoming events, festivals, and a growing number of tourism projects nearing completion. These developments will not only benefit the hospitality sector but will also positively impact related industries including transportation, food and beverage, and cultural enterprises, thereby broadening economic diversification.

Oman aims to nearly double its international tourist arrivals to 6 million annually by 2030 and reach 12 million by 2040, reflecting its ambitions to become a premier sustainable tourism destination. This growth trajectory aligns with forecasts that project tourism’s contribution to the national GDP and job creation to keep rising steadily in the coming decade, signaling a robust future for Oman’s tourism industry.

The vibrant surge in tourism highlights Oman’s appeal as a destination rich in natural beauty, cultural heritage, and modern luxury, well-supported by government commitment and industry collaboration to sustain and scale this growth efficiently and inclusively.