.jpg)
Oman's tourism sector showed remarkable growth in the first half of 2025, with hotel revenues climbing 18% alongside a significant rise in tourist arrivals, which reached 1.14 million. This surge is a clear sign of the country's strengthening position as a key destination in the Middle East, resulting from sustained investments in tourism infrastructure, strategic marketing, and enhanced global connectivity.
The three to five-star hotel segment alone generated OMR 141.21 million (about US$367 million) in revenues, marking an 18.2% increase compared to the previous year. Industry insiders credit this growth to multiple factors such as expanded airport capacity and new flight routes, development of luxury resorts and cultural sites, and targeted marketing campaigns aimed at both leisure and business travelers. Strategic partnerships, including Oman Air’s collaboration with TUI to launch a digital booking platform, have further boosted Oman’s visibility on the global stage.
This upward trend supports Oman’s Vision 2040 plan, which focuses on diversifying the economy by reducing dependence on oil revenues through sustainable tourism development and job creation. The government has committed US$31 billion to tourism development through 2040, with nearly US$6 billion earmarked for new resorts and projects. Currently, Oman boasts renowned luxury hotels such as the Mandarin Oriental Muscat and St Regis Al Mouj, with more than 40 new hotels in the pipeline.
Officials are optimistic that tourism momentum will continue into the latter half of 2025, fueled by upcoming events, festivals, and a growing number of tourism projects nearing completion. These developments will not only benefit the hospitality sector but will also positively impact related industries including transportation, food and beverage, and cultural enterprises, thereby broadening economic diversification.
Oman aims to nearly double its international tourist arrivals to 6 million annually by 2030 and reach 12 million by 2040, reflecting its ambitions to become a premier sustainable tourism destination. This growth trajectory aligns with forecasts that project tourism’s contribution to the national GDP and job creation to keep rising steadily in the coming decade, signaling a robust future for Oman’s tourism industry.
The vibrant surge in tourism highlights Oman’s appeal as a destination rich in natural beauty, cultural heritage, and modern luxury, well-supported by government commitment and industry collaboration to sustain and scale this growth efficiently and inclusively.