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Phu Quoc, Vietnam’s largest island and a top holiday destination, is on track to exceed all expectations by welcoming more than 7 million tourists this year. According to Bui Quoc Thai, Director of the provincial Department of Tourism, the island has already attracted over 6 million visitors in the first eight months of 2025 — accounting for nearly 83% of its annual target. Notably, more than 1 million of these travelers were international tourists, signaling a strong comeback in overseas arrivals.
The surge in visitor numbers has translated into impressive economic benefits. Tourism revenues have soared to nearly VND28.3 trillion (approximately US$1.07 billion), surpassing the year-end goal by over 20%. This rapid growth reflects Phu Quoc’s rising appeal as a premier destination, thanks in large part to its modern infrastructure, including the Phu Quoc International Airport and a network of high-speed vessels, which provide seamless connectivity for travelers.
Visitors are also drawn to the island’s luxury accommodations and entertainment options. Phu Quoc boasts a diverse range of four- and five-star resorts, world-class entertainment complexes, and tailored tourism products that cater to various interests and preferences. These offerings ensure memorable and unique experiences that keep tourists coming back.
The island’s tourism momentum is further fueled by preparations for the upcoming APEC Economic Leaders’ Week in 2027. This high-profile event has accelerated infrastructure development, heightening Phu Quoc’s capacity to host international guests and boosting its global profile.
With the National Day holiday approaching, local officials anticipate a new wave of visitors eager to explore Phu Quoc’s breathtaking landscapes, vibrant cultural festivities, and an abundance of entertainment. Numerous travel agencies are offering attractive promotions, ensuring an exciting season ahead.
International arrivals are notably increasing from key markets such as India, South Korea, Russia, and Europe. Meanwhile, an emerging segment of Muslim travelers from India, Indonesia, Malaysia, and the Middle East is creating fresh opportunities. Tour operators at the World Islamic Tourism Trade Expo (WITEX 2025) in Malaysia highlighted Phu Quoc’s potential to become a preferred destination for this fast-growing market, provided the island continues to enhance its services.
Phu Quoc’s growing prestige is reflected in recent accolades from leading travel publications. It ranked third on Travel + Leisure’s list of the 10 best islands in the Asia-Pacific region in 2025, trailing only Bali and Koh Samui. Last year, it was voted the world’s second most beautiful island by Travel + Leisure readers, following the Maldives.
With world-class amenities, expanding international appeal, and strategic development, Phu Quoc is poised to solidify its status as one of Asia’s most captivating island destinations in the months and years to come.