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Salalah’s famed Khareef season the enchanting monsoon spectacle that transforms Dhofar into a lush paradise has once again captured the hearts of visitors from near and far, marking an exciting milestone for Oman’s tourism sector this year.
According to the National Centre for Statistics and Information (NCSI), the Khareef Dhofar Season from June 21 to July 31, 2025, drew approximately 442,100 visitors, reflecting a notable 7% increase over the 2024 season’s 413,122 visitors. This surge signals the continuing allure of Dhofar’s unique climate and vibrant cultural offerings during the Khareef months.
A standout in this year’s visitor statistics is the dramatic rise in domestic tourism. Omani visitors to Dhofar increased by an impressive 75.6%, reaching 334,399, a clear testament to growing national enthusiasm for exploring Oman’s natural and cultural gems. Visitors from Gulf Cooperation Council (GCC) countries numbered 69,801, while tourists from other international destinations accounted for nearly 38,000.
The majority of guests arrived by land about 334,846 visitors reflecting Dhofar’s accessibility and appeal for road travelers. Air arrivals also saw an uptick, with 107,254 visitors arriving by plane, marking a 10.9% increase compared to last year. Notably, 95.3% of arrivals were concentrated in July alone, highlighting the peak season’s magnetic pull.
This growth in visitor numbers represents more than statistics; it is a signal of opportunity and momentum for Dhofar’s burgeoning tourism economy. Local businesses in hospitality, retail, and transport sectors can expect expanding demand. The region’s ongoing investments in tourism infrastructure including viewpoints, waterfronts, parks, and cultural sites are paying dividends by enhancing the visitor experience and drawing a diversified visitor base.
Dhofar Municipality is promising an unforgettable Khareef season with a spectacular line-up of events and attractions carefully curated to celebrate Omani culture and entertain visitors of all ages. This year’s program features the world’s largest inflatable amusement park and a state-of-the-art main stage equipped with cutting-edge audio-visual technology. Visitors can enjoy eco-friendly fireworks, daily drone shows, folklore performances from 18 countries, and vibrant markets showcasing Omani entrepreneurs and artisans.
The Khareef season also celebrates heritage and wellness with projects such as "Awda" (The Return), a live re-creation of traditional Omani life, alongside parks dedicated to creative learning and sports activities. Beyond Salalah city, events and markets spread across Taqah, Mirbat, Sadah, and the Al Haffa Beach Market further enrich the seasonal experience.
As Khareef continues to shine as a beacon of natural beauty and cultural pride, the 7% growth in visitors in 2025 alongside a surge in domestic tourists confirms Dhofar's rising status as a premier destination in Oman and the Gulf region. With sustained support from government bodies and private stakeholders, the coming years promise even more innovation, inclusivity, and prosperity for the Khareef Dhofar experience.
From the emerald hills to bustling souqs and lively festivals, Khareef Dhofar 2025 invites everyone to witness the magic of monsoon in Oman’s southwestern gem—and to be part of a story that is still unfolding.