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Dubai’s Emirates airline has reported a remarkable surge in premium bookings on UK-bound flights from key Asian markets in the first half of 2025. First-class reservations from China jumped 27%, while India saw a 17% rise, indicating a strong recovery in elite travel demand post-pandemic. Business-class bookings from Australia also increased by 10%, with all passengers connecting through Dubai International Airport, reinforcing its pivotal role as a global transit hub.
This growth is driving beneficial economic impacts for the UK, supporting inbound tourism and aligning with government targets to attract 50 million international visitors annually by 2030. Regional airports such as Glasgow and Newcastle expect passenger increases of 18% and 45% respectively, fueled mainly by Chinese travelers, which helps distribute tourism revenue beyond London into local economies.
In a strategic move to further boost UK tourism, Emirates signed a declaration of intent with VisitBritain aimed at enhancing connectivity and seat capacity to regional airports. Jabr Al Azeeby, Emirates’ Divisional VP UK, emphasized the UK’s vital role in Emirates’ network, while Patricia Yates, CEO of VisitBritain, highlighted regional accessibility as crucial for competitiveness and economic growth.
Premium travelers contribute significantly through higher spending and longer stays, benefiting hospitality, retail, and service sectors across the UK. This collaborative approach between Emirates and VisitBritain supports broader strategic goals to diversify tourism flows and strengthen regional economies.