
Dubai is swiftly cementing its position as a premier global tourism hub, welcoming over 9.88 million international visitors in the first half of 2025—a 6 percent rise from the same period last year. This robust growth underscores the city’s ongoing appeal and strategic vision to rank among the top three global tourism destinations, as articulated in the Dubai Economic Agenda D33.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence, attributed this success to the forward-looking vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. Sheikh Hamdan emphasized the role of strong public-private partnerships and an effective global marketing strategy in propelling Dubai’s tourism sector forward. “A warm welcome to all our visitors, from the heart of the world — Dubai,” he wrote on X.
Building on a record-breaking 18.72 million international overnight visitors in 2024—which marked a 9 percent year-on-year increase surpassing the previous 17.15 million in 2023—Dubai’s tourism pulse remains exceptionally vibrant. The city’s world-class infrastructure, strategic crossroads location bridging East and West, and seamless global connectivity continue to attract a diverse array of tourists.
Hotel occupancy rates reflect this booming sector, standing at over 80 percent, complemented by strong performances in average daily rates and revenues per available room. This thriving hospitality scene, alongside a dynamic calendar of business, leisure, cultural, and retail events, fortifies Dubai’s reputation as a preferred destination for travelers worldwide.
In essence, Dubai’s first half of 2025 tourism figures highlight not only the city’s resilience but also its bold ambition to be a crown jewel on the global travel map, welcoming millions with unmatched hospitality and unforgettable experiences.