.jpg)
Etihad Airways has officially unveiled an exciting new competition aimed at both new and existing Etihad Guest members. Dubbed "The Extraordinary Challenge," this initiative invites participants to embark on a journey to visit 15 new year-round destinations added to Etihad's route network in 2025.
The first member to complete this challenge will be awarded an astounding five million Etihad Guest miles, marking the largest prize in the loyalty program's history.
Mark Potter, Managing Director of Etihad Guest, expressed his enthusiasm for the campaign, stating, “This challenge embodies Etihad’s purpose to give flight to ambition. We’re inviting our adventurous members and travelers to explore 15 incredible destinations while competing for our largest-ever miles prize.”
The Challenge Overview
Participants in The Extraordinary Challenge will compete to be among the first three members to visit all 15 destinations, which include:
- Addis Ababa (Ethiopia)
- Algiers (Algeria)
- Atlanta (USA)
- Chiang Mai (Thailand)
- Hanoi (Vietnam)
- Hong Kong (China)
- Krabi (Thailand)
- Medan (Indonesia)
- Peshawar (Pakistan)
- Phnom Penh (Cambodia)
- Prague (Czech Republic)
- Sochi (Russia)
- Taipei (Taiwan)
- Tunis (Tunisia)
- Warsaw (Poland)
Prize Breakdown
The competition's top three finishers will be rewarded as follows:
- 1st Place: 5 million Etihad Guest miles
- 2nd Place: 3 million miles
- 3rd Place: 1 million miles
These miles can be redeemed for flights, holidays, and a wide array of items from the Etihad Guest Reward Shop. For context, five million miles could equate to over 500 Economy flights, more than 70 Business class trips, or around 40 First class journeys.
Engaging Features
To enhance the experience, participants will have access to a dedicated race dashboard, complete with a digital passport that gets stamped with each destination visited. This feature encourages continued travel and rewards every milestone. A live leaderboard will track each member's progress, fostering a sense of community and friendly competition among passionate travelers.
How to Participate
The challenge is open to both new and existing Etihad Guest members, making it an inclusive opportunity for anyone eager to explore. To enter, members must register through the official competition link and track their progress throughout the challenge. Terms and conditions apply.
Participants are required to fly on an Etihad-operated flight to or from all specified destinations by 25 May 2026.
Join the Adventure
Those interested in joining The Extraordinary Challenge can register at click here. Members are encouraged to share their journey on social media using the hashtag #EYextraordinarymiles as they race toward this once-in-a-lifetime opportunity.
With this innovative initiative, Etihad Airways is not only enhancing the travel experience but also inspiring its members to explore the world in a competitive and rewarding way.