Qatar Airways, acclaimed as the World’s Best Airline by Skytrax in 2024, made a powerful statement on the opening day of Arabian Travel Market (ATM) Dubai 2025, unveiling a suite of industry-leading digital and experiential innovations designed to redefine the future of air travel. At the heart of the airline’s showcase was the debut of Sama, the world’s first AI-powered digital human cabin crew, now with advanced Arabic-speaking capabilities.

Sama, whose name means ‘sky’ in Arabic, is powered by UneeQ-a New Zealand-based leader in intelligent digital human interfaces-and is designed to engage with passengers in both Arabic dialects and Modern Standard Arabic, offering a uniquely personalized and culturally attuned travel experience.

Sama’s new role extends beyond ATM, as she is now accessible across Qatar Airways’ digital ecosystem, including the award-winning mobile app and the immersive QVerse web platform. Travelers can interact with Sama through voice and chat, receiving real-time assistance with flight bookings, destination recommendations, and personalized itineraries.

Sama’s AI is also emotionally aware, capable of interpreting user moods to suggest the perfect holiday destination, marking a significant leap in the field of emotionally intelligent AI assistants. Beyond the booking process, Sama has become a social media ambassador, engaging a global audience on Instagram (@SamaOnTheMove) with travel tips, behind-the-scenes stories, and insights into the airline’s operations, further humanizing the brand and connecting with digitally native travelers.

Qatar Airways’ ATM stand also introduced The ORCHARD, a hyper-realistic virtual recreation of the iconic indoor garden at Hamad International Airport, allowing visitors to explore and preview the tranquil, nature-inspired environment in immersive VR. This experience is designed to make the unfamiliar feel familiar, setting a new standard for digital engagement in travel.

A major highlight was the Qsuite Next Gen, the latest evolution of Qatar Airways’ award-winning business class. The new suites feature fully customizable Quad and Companion Suites, movable 4K OLED Panasonic Astrova in-flight entertainment screens, increased dining space, taller digitally controlled privacy dividers, ambient lighting, and a dedicated ‘Make My Bed’ button for a 5-star turn-down service.

These innovations are set to debut on the Boeing B777-9 aircraft, offering passengers unprecedented levels of comfort, privacy, and connectivity. Complementing the Qsuite Next Gen was a multi-sensory pod, which brought the suite’s atmosphere to life through visuals, sound, scent, and motion, providing a fully immersive preview of the onboard experience.

Qatar Airways also announced expanded flight frequencies to key destinations, including Dar Es Salaam, Kilimanjaro, Entebbe, Tokyo Narita, Maputo–Durban, Larnaca, Trabzon, Sharjah, Manchester, Madrid, Lisbon, and London Heathrow for the peak summer season. In parallel, the airline signed new Memoranda of Understanding with Visit Maldives and Indonesia’s Ministry of Tourism to boost visitor arrivals and explore new tourism promotion opportunities via Hamad International Airport.

Additionally, the airline revealed that more than half of its Boeing 777 fleet now features Starlink’s high-speed Wi-Fi, with plans to equip all wide-body aircraft by the end of 2025, ensuring seamless connectivity for passengers.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, emphasized the airline’s commitment to innovation and regional relevance: “We are proud to return to ATM with industry innovations that reflect the diversity and spirit of our region. Sama, The ORCHARD in VR, Qsuite Next Gen, and our multi-sensory pod are all part of how Qatar Airways is shaping a future of travel that is not only digital, but also deeply human.”

Visitors can experience these innovations firsthand at Qatar Airways’ stand ME1420, located between Halls 3 and 4 at the Dubai World Trade Centre, until May 1, 2025. Through these advancements, Qatar Airways continues to set new benchmarks in digital transformation, personalized service, and customer engagement, reaffirming its leadership in the global aviation industry.

Cebu Pacific, the Philippines’ largest low-cost airline, has announced a special seat sale in honor of the country’s 127th Independence Day, offering one-way base fares from Dubai to Manila for just Dh3. The promotion, part of the airline’s annual Super Seat Fest, is available for bookings made between June 11 and June 15, 2025. The travel period for these discounted tickets spans from December 1, 2025, to May 31, 2026, making it ideal for those planning year-end holidays or summer visits to the Philippines.

The Dh3 fare covers only the base ticket price, with additional charges for taxes and surcharges. Cebu Pacific’s extensive network allows travelers to connect from Manila to 37 domestic and 26 international destinations, including popular tourist spots like Boracay, the Banaue Rice Terraces, Vigan, and Davao’s Seven Falls. The airline encourages passengers to explore the Philippines’ rich historical and cultural sites, such as Intramuros and the National Museum complex in Manila.

Booking is available through Cebu Pacific’s official website, with multiple payment options including credit cards, debit cards, and e-wallets. The airline also offers special guidelines for families traveling with infants or minors: infants under two years old may travel on an adult’s lap for an infant fee, and strollers or car seats can be brought free of charge. Children aged 12 and above are considered adult guests, and minors traveling with parents only need to present documents proving their relationship, such as a birth certificate or valid IDs.

Seats at the promotional rate are limited and subject to availability, so travelers are encouraged to book early. Cebu Pacific’s Super Seat Fest is a recurring event, celebrated alongside major milestones and holidays, and continues to be popular among Filipinos abroad looking for affordable ways to reunite with family or explore the country’s diverse attractions.

Etihad Airways has officially unveiled an exciting new competition aimed at both new and existing Etihad Guest members. Dubbed "The Extraordinary Challenge," this initiative invites participants to embark on a journey to visit 15 new year-round destinations added to Etihad's route network in 2025.

The first member to complete this challenge will be awarded an astounding five million Etihad Guest miles, marking the largest prize in the loyalty program's history.

Mark Potter, Managing Director of Etihad Guest, expressed his enthusiasm for the campaign, stating, “This challenge embodies Etihad’s purpose to give flight to ambition. We’re inviting our adventurous members and travelers to explore 15 incredible destinations while competing for our largest-ever miles prize.”

The Challenge Overview

Participants in The Extraordinary Challenge will compete to be among the first three members to visit all 15 destinations, which include:

• Addis Ababa (Ethiopia)
• Algiers (Algeria)
• Atlanta (USA)
• Chiang Mai (Thailand)
• Hanoi (Vietnam)
• Hong Kong (China)
• Krabi (Thailand)
• Medan (Indonesia)
• Peshawar (Pakistan)
• Phnom Penh (Cambodia)
• Prague (Czech Republic)
• Sochi (Russia)
• Taipei (Taiwan)
• Tunis (Tunisia)
• Warsaw (Poland)

Prize Breakdown

The competition's top three finishers will be rewarded as follows:

• 1st Place: 5 million Etihad Guest miles
• 2nd Place: 3 million miles
• 3rd Place: 1 million miles

These miles can be redeemed for flights, holidays, and a wide array of items from the Etihad Guest Reward Shop. For context, five million miles could equate to over 500 Economy flights, more than 70 Business class trips, or around 40 First class journeys.

Engaging Features

To enhance the experience, participants will have access to a dedicated race dashboard, complete with a digital passport that gets stamped with each destination visited. This feature encourages continued travel and rewards every milestone. A live leaderboard will track each member's progress, fostering a sense of community and friendly competition among passionate travelers.

How to Participate

The challenge is open to both new and existing Etihad Guest members, making it an inclusive opportunity for anyone eager to explore. To enter, members must register through the official competition link and track their progress throughout the challenge. Terms and conditions apply.

Participants are required to fly on an Etihad-operated flight to or from all specified destinations by 25 May 2026.

Join the Adventure

Those interested in joining The Extraordinary Challenge can register at click here. Members are encouraged to share their journey on social media using the hashtag #EYextraordinarymiles as they race toward this once-in-a-lifetime opportunity.

With this innovative initiative, Etihad Airways is not only enhancing the travel experience but also inspiring its members to explore the world in a competitive and rewarding way.

Travelers looking to save on their next journey have reason to celebrate: KU Airways has unveiled a limited-time promotion offering discounts on both Economy and Business Class fares. The special offer, available with the promo code MAY15, is valid for bookings made between May 15 and June 7, 2025, for travel through December 2025.

How to Avail the Offer

Customers can access the promotion in several convenient ways:

• Online: Enter the promo code MAY15 when booking via the KU Airways website or mobile app.

• Phone: Book through the KU Airways call center by dialing 171.

• In Person: Visit any KU Airways office or authorized travel agent.

Promotion Highlights

• Cabins: Valid on both Economy and Business Class.

• Travel Period: Book now, fly anytime until December 2025.

• Flights: Offer applies exclusively to flights operated by KU Airways. Codeshare, interline, and partner airline flights are not included.

• Discount: The promotion provides a discount on the base fare only. All applicable taxes, fees, and surcharges remain payable by the passenger.

• Availability: Seats are limited and subject to availability at the time of booking. Fares are not guaranteed until ticketed.

Important Terms and Conditions

• The promotion cannot be combined with other offers or discounts.

• KU Airways reserves the right to discontinue the promotion at any time.

• All other fare rules and conditions apply as per the ticket at the time of booking.

Why Book Now?

With flexible travel dates extending through the end of the year and savings available in both Economy and Business cabins, this promotion is ideal for both leisure and business travelers. Whether planning a family holiday, a business trip, or a spontaneous getaway, passengers can enjoy significant savings on KU Airways’ renowned service.

Travelers are encouraged to act quickly to secure the best fares, as availability is limited and the offer ends June 7, 2025.

For more information or to book, visit the KU Airways website, app, call 171, or contact your nearest KU office or travel agent today.

Travellers eyeing affordable summer getaways are in for a treat as Wizz Air Abu Dhabi announces a 15% discount on select flights to and from the UAE capital. The offer is valid for bookings made for travel between May 1 and June 30, 2025.

The ultra-low-cost carrier, a joint venture between Abu Dhabi Developmental Holding Company (ADQ) and Hungary-based Wizz Air, is rolling out the promotion to fuel summer travel demand. Bookings can be made exclusively via the airline’s official website and mobile app.

While Wizz Air hasn’t released a complete list of discounted routes, the offer includes several popular regional and European destinations, targeting budget-savvy flyers looking to explore more for less during the peak travel season.

The promotion aligns with Wizz Air Abu Dhabi’s ongoing expansion strategy, reinforcing its commitment to growing a cost-effective network out of the UAE capital. Since its launch in 2021, the airline has focused on short- and medium-haul destinations, aiming to make travel accessible for all.

Travellers are encouraged to act fast—discounted seats are limited and only available within the promotional booking window.

Qatar Airways Holidays, the leisure division of the award-winning Qatar Airways, has unveiled meticulously curated travel packages for the FIFA World Cup 2026™, the largest-ever edition of the tournament spanning 16 host cities across Canada, Mexico, and the United States.

The historic event, featuring 48 teams and over 104 matches, will unite football fans globally, with Qatar Airways Holidays providing end-to-end solutions that include international and domestic flights, luxury accommodations, intercity transfers, stadium transport, and guaranteed match tickets.

These packages, available in phases leading up to the tournament, prioritize convenience for fans, offering four- and five-star hotel stays in prime locations, seamless airport-to-stadium logistics, and flexible booking options through a dedicated digital platform.

As FIFA’s Official Global Airline Partner through 2030, Qatar Airways will leverage its vast network of over 150 destinations and its Privilege Club loyalty program, allowing members to earn Avios points on every package component—from flights to hotel stays—redeemable for future travel or upgrades.

Steven Reynolds, Senior Vice President of Qatar Airways Holidays and Discover Qatar, highlighted the company’s fan-first approach: “Our packages are designed to eliminate travel complexities, ensuring supporters can focus entirely on the tournament. From curated city-hopping itineraries to exclusive hospitality experiences, we’re delivering unmatched access to this global celebration of football.”

The phased release strategy aims to accommodate diverse fan needs, with early registrants gaining priority access to premium match tickets and hotel inventory. Qatar Airways’ partnership with FIFA, active since 2017, underscores its commitment to global sports development, complementing its portfolio of high-profile collaborations with entities like UEFA, Formula 1®, and the Brooklyn Nets.

The airline’s role extends beyond logistics, offering cultural immersion opportunities, such as curated stopovers in Doha, where travelers can explore Qatar’s heritage ahead of their World Cup journey.

Exclusive Member Benefits and Global Reach:

Privilege Club members enjoy double-dip rewards, earning Avios on flights and Qpoints on total package value, alongside exclusive Cash + Avios redemption rates for significant savings. Qatar Airways Holidays’ partnerships with over 300,000 hotels and 40+ cruise lines ensure tailored experiences, whether fans seek urban hubs near stadiums or tranquil retreats between matches.

The division’s 170+ destination network and multi-city flight options simplify cross-border travel across the three host nations, with dedicated customer support teams assisting in customizing itineraries.

Registration and Competitive Edge:

With demand expected to surge, early registration via qatarairways.com/fifa26 is encouraged. The first-come, first-served model prioritizes accessibility, while the platform’s real-time availability tracking and flexible payment plans cater to diverse budgets. Qatar Airways Holidays also guarantees price-match competitiveness, ensuring bundled flights and accommodations remain cost-effective compared to piecemeal bookings.

Legacy of Sports Excellence:

Building on its success as the official carrier for the FIFA World Cup Qatar 2022™, Qatar Airways continues to champion global sports through partnerships with rugby’s British and Irish Lions, tennis icon Novak Djokovic, and motorsport events like MotoGP. Its 2026 travel packages reinforce this ethos, blending operational precision with fan-centric innovation, setting a new standard for mega-event hospitality.

About Qatar Airways Holidays:

Operating in 84 countries, the division specializes in seamless travel experiences, from curated stopovers in Doha’s cultural landmarks to event-centric bundles for Formula 1® and UEFA tournaments. Its integration with Privilege Club elevates loyalty rewards, while its focus on accessibility—including multilingual support and 24/7 assistance—ensures a stress-free journey for fans worldwide.

As the authorized provider for FIFA’s marquee event, Qatar Airways Holidays reaffirms its position as a leader in global sports tourism, transforming how fans engage with the world’s most beloved tournaments.