
Emirates, the world’s largest international airline, has joined forces with AGEOP Ricerca to bring comfort and joy to children battling cancer in Bologna. As part of this heartfelt initiative, Emirates donated 200 backpacks and activity books to young patients receiving treatment at the Pediatric Hematology-Oncology Department of IRCCS Policlinico di Sant’Orsola.
AGEOP Ricerca, an independent association active since 1982, supports children with cancer and their families, many of whom travel from across Italy and abroad to access specialized therapies unavailable in their hometowns. This collaboration underscores Emirates’ commitment to “connecting communities” by forging meaningful relationships and making a positive difference in the places it serves.
The backpacks, a signature item given to young passengers onboard Emirates flights, have been repurposed to offer encouragement, familiarity, and a sense of normalcy to children facing difficult medical challenges.
Flavio Ghiringhelli, Emirates’ Country Manager in Italy, expressed the airline’s pride in supporting the local community: “We’ve long sought a project that would allow us to support the local community in a truly meaningful way. We’re especially proud this initiative is taking place in Bologna, where we are celebrating ten years since our first flight to the city. It reflects our deep roots here, and it’s a tangible way of showing the children and their families that they are not alone — that a global community stands with them, even from thousands of kilometres away.”
Francesca Testoni, General Director of AGEOP Ricerca, highlighted the significance of the donation, especially during summer: “Each and every backpack that Emirates donates represents more than the object itself: it is a thought, a kind touch, a sign of attention from those beyond the walls of the pediatric oncology hospital. Receiving these during the summer, a time when most people think of vacations but paediatric cancer patients cannot, means so much. It helps ease loneliness and reminds us they are supported. We are very thankful to Emirates for enabling us to maintain crucial care programs — programs that must never stop.”
The donation aims to brighten the hospital experience with moments of fun and distraction, particularly at a time when social opportunities can be scarce. This thoughtful act complements Emirates’ broader mission to connect communities not just through its global flight network, but through solidarity and care for those in need.