Emirates has once again redefined excellence at the Arabian Travel Market (ATM) 2025, marking its most successful presence to date with record visitor numbers and nearly 40 strategic partnerships forged across the global travel ecosystem. Held at the Dubai World Trade Centre from April 28 to May 1, the event brought together over 55,000 industry professionals from 161 countries and featured more than 2,800 exhibitors, making it the largest edition in ATM’s 32-year history.

Record-Breaking Engagement and Showcase of Innovation

Emirates’ stand was the centerpiece of ATM 2025, welcoming a staggering 27,000 visitors over the four-day event. Attendees experienced firsthand the airline’s latest innovations, including the new-generation A350 Business Class and Premium Economy seats, the signature Onboard Lounge and Shower Spa, and a dedicated showcase of sustainability and accessible travel initiatives.

The presence of high-profile guests, including UAE royal dignitaries such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, underscored the airline’s leadership in shaping the future of global travel.

Forging the Future Through Strategic Partnerships

Emirates announced nearly 40 strategic partnerships, spanning tourism boards, ministries from 21 countries, technology partners, cruise lines, airlines, and rail operators. Among the most notable collaborations were the extension of the long-term partnership with MSC Cruises and a new agreement with Hapag-Lloyd, both aimed at reinforcing Dubai’s status as a premier cruise hub and enriching the air-sea travel experience for passengers.

Emirates also reinforced its executive partnership with the Cruise Lines International Association (CLIA), further solidifying its leadership in the luxury cruise segment.

In the aviation sector, Emirates expanded its global reach through new interline and codeshare agreements. The airline explored the framework for an interline agreement with Kuwait Airways and began discussions on reciprocal codesharing with Philippine Airlines.

Emirates also officially activated its codeshare partnership with Condor, granting Condor passengers access to 13 Emirates destinations via Dubai, including popular leisure spots such as Bali, Bangkok, Phuket, and Cape Town. Additionally, a new codeshare agreement with Air Seychelles was established, further broadening Emirates’ network and offering seamless connectivity for travelers across continents.

Elevating the Passenger Experience

Emirates unveiled a fleet of retrofitted aircraft featuring refreshed interiors, with upgraded A380s now serving key routes to Bangkok, Hong Kong, Nice, and Perth, and renovated Boeing 777s deployed on routes to Madrid, Kuala Lumpur, Phuket, Frankfurt, and Dublin. These enhancements are part of Emirates’ ongoing mission to deliver a refined, luxurious travel experience and to position itself at the forefront of the industry’s evolution.

Empowering the Travel Ecosystem

Recognizing the diverse needs of the global travel market, Emirates launched a series of initiatives aimed at empowering different travel segments. The airline hosted its first-ever travel industry workshop series, partnering with seven tourism boards and attracting over 350 trade partners from 15 countries.

These workshops, alongside more than 600 industry meetings and networking sessions, provided a platform for knowledge exchange and fostered deeper collaboration within the travel sector. Emirates also signed a Memorandum of Understanding (MOU) with American Express Middle East, exploring new offerings for small and medium-sized enterprises (SMEs) across the Middle East and North Africa. This partnership is expected to deliver tailored payment solutions and exclusive incentives, further supporting the region’s vibrant SME sector.

A Vision for Tomorrow’s Tourism

The announcements at ATM 2025 reflect Emirates’ ambitious vision for the future of international travel, perfectly aligned with the event’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” By leveraging its extensive network, cutting-edge technology, and strategic partnerships, Emirates is not only elevating the passenger experience but also driving the growth of global tourism.

As the airline celebrates its 40th year of operations, its bold innovations and collaborative approach signal a new chapter in the evolution of international travel.

A Platform for Global Dialogue and Collaboration

Emirates’ presence at ATM 2025 was not limited to product launches and partnership signings. The airline played a pivotal role in fostering dialogue and collaboration among global tourism stakeholders. Emirates welcomed delegations from around the world, including a high-profile visit from Jamaica’s Ministry of Tourism, and renewed longstanding relationships with organizations such as the International Congress and Convention Association (ICCA), IDP Education, and Huawei.

These engagements reflect Emirates’ holistic approach to tourism development, encompassing everything from student travel and business events to digital innovation and destination marketing.

As the global travel industry continues to recover and evolve, Emirates’ leadership at ATM 2025 sets a powerful example for how visionary thinking, strategic partnerships, and customer-centric innovation can drive the future of tourism forward

In a landmark move to simplify travel and enhance bilateral relations, Kuwaiti citizens can now apply for Indian e-visas entirely online beginning Monday, July 14, 2025. The announcement was made by Dr. Adarsh Swaika, India’s Ambassador to Kuwait, who described the launch as a “qualitative shift” in India-Kuwait engagement.

The new digital platform covers five visa categories: tourism, business, medical, conference, and AYUSH (alternative medicine including yoga and Ayurveda). Applicants no longer need to visit visa centers; all steps including application submission, document upload, and payment are completed online.

Key features of the e-visa system include:

Tourist visas valid for up to five years at a fee of $80
Other visa fees range from $40 to $80 depending on type and duration
Biometric data collection upon arrival at Indian airports
Typical processing time of three to four days, with minor technical issues possible during rollout

Ambassador Swaika emphasized that this initiative responds to a long-standing request from Kuwaiti citizens and reflects the deep historic and cultural ties between the two nations. The move also aligns with India’s broader efforts to modernize consular services and strengthen diplomatic and people-to-people connections in the Gulf region.

The e-visa allows for a variety of short-term activities such as tourism, business meetings, medical treatment (including under Indian traditional medicine systems), attending conferences, and participation in yoga or Ayurveda programs.

Applicants must hold a passport valid for at least six months and possess a return or onward ticket. The Indian Consulate in Kuwait will continue to accept paper visa applications for those who prefer traditional processing.

This digital visa rollout is expected to boost travel, trade, and cultural exchange between India and Kuwait, supporting the growing interest among Kuwaitis in Indian tourism, healthcare, and business opportunities.
For more information and to apply, Kuwaiti citizens can access the official Indian e-visa portal, which provides guidance in both English and Arabic.

This development marks a significant step forward in facilitating seamless cross-border travel and enhancing the longstanding friendship between India and Kuwait.

Riyadh Air is ramping up preparations to finally launch its long-awaited Boeing 787 flights, following an extended period on the sidelines. As the calendar moves past the midpoint of 2025, the new Saudi Arabian carrier remains optimistic that it will take to the skies before the year concludes.

If current plans hold, Riyadh Air aims to inaugurate service to two European cities by the end of 2025. This marks the start of a broader expansion strategy, with more global destinations expected to be added as additional 787s and other aircraft join the fleet.

The journey to launch has been anything but smooth for Riyadh Air. Securing an Air Operator Certificate (AOC) from the General Authority of Civil Aviation in April 2025 was a major milestone, following a rigorous six-month testing campaign. However, the celebration was short-lived: just days after receiving the AOC, the airline announced another postponement, pushing the anticipated first flight to the fourth quarter of 2025.

This latest delay scrapped earlier plans for a Q3 debut. In fact, Riyadh Air’s inaugural flight was originally expected much sooner, but a series of setbacks have kept the airline grounded.

A significant factor behind the repeated delays has been Boeing’s well-publicized delivery challenges. Riyadh Air, like many other airlines worldwide, has struggled to receive new aircraft on schedule. These industry-wide setbacks have forced airlines to reconsider fleet plans, delay retirements of older jets, and, in Riyadh Air’s case, postpone the launch of scheduled passenger operations.

Despite the hurdles, Riyadh Air remains committed to its vision of becoming a major player in international aviation. With regulatory approval secured and preparations underway, the airline is poised to make its long-anticipated debut—pending timely aircraft deliveries and the resolution of industry supply chain issues.
As the end of 2025 approaches, all eyes are on Riyadh Air to see if it can finally turn plans into reality and begin connecting Saudi Arabia to the world.

Qatar Airways has introduced Privilege Club Pro, a new subscription service within its loyalty programme that enables members to earn additional Avios and Qpoints each month. This marks the first time a loyalty programme using Avios has launched a subscription model allowing members to collect status points, setting a new standard for boosting rewards and advancing tier status.

Developed in partnership with Points, a Plusgrade company specializing in ancillary revenue solutions, Privilege Club Pro allows members to accelerate their Avios balances. Subscribers can enjoy a range of rewards, such as bidding on exclusive experiences through Privilege Club Collection, booking award seat flights, shopping at Qatar Duty Free, and accessing hundreds of partners worldwide.

Christophe Guittard, Senior Vice President Business-to-Consumer at Qatar Airways, commented, “As a lifestyle loyalty programme, Privilege Club continues to expand the way members engage with their everyday transactions by ensuring steady, predictable progress toward meaningful rewards. Our latest addition, Privilege Club Pro, is a flexible subscription offering that brings members closer to their goals.

 By boosting their monthly Avios and Qpoints balance, members can now plan ahead for their dream trip or elevate their journey with upgrades and exclusive moments at Qatar Duty Free home to one of the most expansive collections of luxury brands in any airport, alongside curated boutiques and world-class dining options. It reflects our continued commitment to rewarding loyalty in more personal, relevant, and exciting ways, and we look forward to welcoming members to this new chapter.”

Members can subscribe to Privilege Club Pro via qatarairways.com or the Qatar Airways app, choosing from monthly or yearly plans across four tiers:

• Access: 2,500 Avios per month; USD 50/month or USD 500/year
• Select: 7,500 Avios per month; USD 130/month or USD 1,300/year
• Exclusive: 15,000 Avios per month; USD 240/month or USD 2,400/year
• Ultimate: 20,000 Avios and five Qpoints per month; USD 350/month or USD 3,500/year

The Ultimate tier includes Qpoints, which help members maintain or upgrade their loyalty status. The required Qpoints for tier upgrades are as follows: Burgundy to Silver – 150 Qpoints, Silver to Gold – 300 Qpoints, and Gold to Platinum – 600 Qpoints.

Privilege Club members can spend Avios on curated sports, entertainment, lifestyle, and culture packages through Privilege Club Collection, including access to global events like the FIFA World Cup 2026, Formula 1, and UEFA Champions League. Travelers passing through Hamad International Airport recently named the ‘Best Airport in the Middle East’ by Skytrax in 2025 can also redeem Avios at Qatar Duty Free, which features over 200 outlets offering luxury shopping, unique dining, and convenient express shops.

ge Club Pro offers members a flexible and rewarding way to accelerate their travel benefits, providing more opportunities to enjoy exclusive experiences and elevate their loyalty status.

Air Arabia Abu Dhabi is set to launch a new direct flight service connecting Zayed International Airport and Sialkot International Airport in Pakistan, starting July 17, 2025. This exciting development will see the airline operate three weekly flights, enhancing connectivity between the UAE capital and one of Pakistan’s key industrial hubs.

The new route will operate on Mondays, Thursdays, and Saturdays, with flight 3L 311 departing Abu Dhabi at 1:35 a.m. and arriving in Sialkot at 6:00 a.m. The return flight, 3L 312, will leave Sialkot at 6:50 a.m., landing in Abu Dhabi at 9:20 a.m. This schedule is designed to cater to the growing demand from business travelers and the large expatriate community linking the two regions.

Sialkot, located in the northeast of Punjab province near the Kashmir hills and Chenab River, is renowned as a vital industrial and export center in Pakistan. The new service will expand Air Arabia Abu Dhabi’s footprint in Pakistan beyond its existing routes to Faisalabad and Multan, providing passengers with more options for direct and affordable travel.

Air Arabia Abu Dhabi operates a modern fleet of 12 Airbus A320 aircraft, known for their efficiency and passenger comfort. The airline offers value-added services such as free in-flight streaming through ‘SkyTime’ and affordable onboard catering with ‘SkyCafe.’ Additionally, travelers can benefit from the ‘Air Rewards’ loyalty program, allowing them to earn and redeem points.

Tickets for the new Abu Dhabi–Sialkot flights are now available for booking via Air Arabia’s website, call center, and authorized travel agencies, marking a significant boost in air connectivity between the UAE and Pakistan’s thriving industrial regions.

Air Arabia, one of the UAE’s leading low-cost carriers, is set to launch a new direct route from Sharjah International Airport to Munich, Germany, starting December 15, 2025. This exciting development offers travelers an affordable gateway to one of Europe’s most vibrant cities, with one-way fares starting at just Dhs794 and round-trip tickets from Dhs1,393.

The timing of the launch is perfect for those eager to experience Munich’s famous Christmas markets, historic landmarks, and cultural highlights such as the English Garden, Oktoberfest festivities, and live football matches at the Allianz Arena. Munich, a key economic and cultural hub in southern Germany, is a strategic addition to Air Arabia’s expanding European network, which already includes destinations like Vienna, Athens, Milan Bergamo, Krakow, Warsaw, and Prague.

Air Arabia will operate daily non-stop flights using its modern Airbus A320neo aircraft, known for fuel efficiency and passenger comfort. The airline’s CEO, Adel Al Ali, emphasized that the new route underscores Air Arabia’s commitment to providing affordable, value-driven travel options while supporting long-term growth. He highlighted Munich’s appeal to both business and leisure travelers and expressed enthusiasm about welcoming passengers onboard for a seamless travel experience.

This new service enhances connectivity between the UAE and Germany, complementing existing routes operated by Emirates and Etihad to German cities including Frankfurt, Dusseldorf, and Hamburg. Munich Airport officials have welcomed the route, noting its importance in strengthening ties between the Gulf region and Germany.

Passengers can book their flights through Air Arabia’s website, call center, or travel agencies, and enjoy onboard amenities such as the free SkyTime streaming service and the SkyCafe buy-on-board menu. The launch of the Sharjah–Munich route not only broadens travel choices but also supports tourism, business, and cultural exchange between the two regions, marking a significant milestone in Air Arabia’s European expansion strategy.