Emirates Airline has made a powerful statement on the opening day of the Arabian Travel Market (ATM) 2025 by signing eight comprehensive Memoranda of Understanding (MoUs) with key tourism boards from around the world.

These agreements mark a significant step in Emirates’ ongoing commitment to revitalizing global travel and tourism in the post-pandemic era.

By partnering with destinations across the Middle East, Asia-Pacific, Africa, and Europe, Emirates aims to leverage its extensive global network of over 140 destinations and its position as a leading international carrier to stimulate inbound tourism, foster economic growth, and enhance cultural exchange.

Strengthening UAE’s Tourism Ecosystem: Partnership with Sharjah

One of the cornerstone agreements was signed with the Sharjah Commerce & Tourism Development Authority (SCTDA), reflecting Emirates’ strategic focus on promoting the UAE’s diverse tourism offerings beyond Dubai.

This collaboration seeks to position Sharjah as a premier cultural, heritage, and eco-tourism destination within the UAE, complementing Dubai’s cosmopolitan appeal.

The partnership will facilitate the development of tailor-made travel packages that integrate Sharjah’s rich history, museums, traditional souks, and natural reserves into broader UAE itineraries promoted through Emirates’ ‘Dubai Experience’ platform.

Joint marketing campaigns will target key source markets in Europe, the Middle East, and Asia, supported by familiarization trips for travel agents, media, and influencers to experience Sharjah’s unique attractions firsthand. The initiative also focuses on sustainability, aligning with Sharjah’s recent efforts to promote responsible tourism and environmental conservation.

Expanding Reach in Asia-Pacific: Multi-Destination Collaborations

Emirates has forged strong ties with four prominent tourism boards in the Asia-Pacific region, underscoring the airline’s commitment to boosting travel between the Middle East, Europe, and some of the world’s most sought-after leisure destinations.

Philippines Department of Tourism:

The partnership aims to increase visitor arrivals from Emirates’ key markets through coordinated marketing campaigns highlighting the Philippines’ pristine beaches, vibrant festivals, and cultural heritage. Familiarization trips and joint participation in trade shows will help deepen relationships with tour operators and travel agencies, while digital campaigns will target affluent travelers seeking authentic island experiences.

Maldives Marketing and Public Relations Corporation (MMPRC):

Building on Emirates’ long-standing presence in the Maldives since 1987, this MoU focuses on enhancing luxury tourism through bespoke travel packages, joint advertising, and trade development initiatives. Emirates will support Maldives’ efforts to attract high-net-worth travelers by promoting exclusive resorts, wellness retreats, and eco-friendly tourism options.

Tourism Authority of Thailand (TAT):

Emirates and TAT will collaborate on multi-channel promotional campaigns to highlight Thailand’s diverse offerings, from bustling Bangkok and historic Chiang Mai to idyllic islands like Phuket and Koh Samui. The partnership will leverage Emirates’ extensive network to stimulate demand from Europe and the Gulf region, supported by media familiarization trips and participation in international travel fairs.

Japan National Tourism Organization (JNTO):

This collaboration aims to increase awareness of Japan’s rich cultural heritage, seasonal attractions such as cherry blossom viewing, and modern urban experiences. Joint digital marketing initiatives and trade engagement programs will target Emirates’ global clientele, encouraging longer stays and multi-city itineraries that include Tokyo, Kyoto, and Osaka.

Renewed and New Partnerships in Europe and Africa

Emirates also renewed and expanded its strategic partnerships in Europe and Africa, reinforcing its role as a key driver of tourism growth in these regions.

Uganda Tourism Board: Following a successful 2024 that saw a 16% increase in passenger traffic on the Dubai-Entebbe route, Emirates and Uganda Tourism Board have renewed their MoU to continue promoting Uganda’s world-renowned safari experiences, including gorilla trekking in Bwindi Impenetrable Forest and wildlife viewing in Queen Elizabeth National Park.

The partnership will focus on trade engagement, media familiarization, and joint marketing campaigns to attract adventure travelers and eco-tourists.

VisitBritain: Emirates signed a declaration of intent with VisitBritain to enhance UK tourism by jointly promoting iconic destinations such as London, Edinburgh, and the Lake District. The collaboration will target Emirates’ key markets in the Middle East, Asia, and Australasia, emphasizing cultural heritage, city breaks, and events. This partnership also aims to boost business travel and MICE tourism by facilitating joint participation in trade shows and conferences.

Hungary Tourism Board: Emirates’ new partnership with Hungary highlights Budapest’s appeal as a cultural and wellness destination, famous for its thermal baths, historic architecture, and vibrant festivals. The collaboration will focus on co-marketing efforts and travel trade development to increase visitor numbers from Emirates’ European and Middle Eastern networks.

Strategic Vision: Driving Connectivity, Innovation, and Sustainable Tourism

These agreements align with the overarching theme of ATM 2025, “Developing Tomorrow’s Tourism Through Enhanced Connectivity,” showcasing Emirates’ vision to act as a global connector between emerging and established markets.

Emirates’ Deputy President, Adnan Kazim, emphasized the airline’s commitment to fostering economic growth and cultural exchange through innovative partnerships that combine extensive flight connectivity with cutting-edge digital marketing and sustainable tourism initiatives.

The MoUs also reflect Emirates’ focus on integrating technology and data-driven insights to tailor marketing strategies, improve customer experiences, and support travel trade partners. Initiatives such as IBTM@ATM, a dedicated platform for MICE industry collaboration, and the expanded Travel Tech zone at ATM demonstrate Emirates’ commitment to leveraging technology to enhance tourism development.

Economic and Tourism Impact: A Catalyst for Growth

By signing these MoUs, Emirates is positioning itself as a catalyst for global tourism recovery and growth, particularly at a time when international travel demand is rebounding strongly. The airline’s ability to connect diverse destinations through its Dubai hub enables partner countries to tap into new markets and attract high-value travelers, including leisure tourists, business travelers, and MICE delegates.

The partnerships are expected to generate significant economic benefits for the involved destinations by increasing visitor arrivals, lengthening stays, and boosting spending on hospitality, retail, and cultural experiences. Furthermore, the focus on sustainability and responsible tourism supports long-term destination resilience and community development.

Looking Ahead

As Emirates continues to expand its fleet and route network, these strategic collaborations will play a vital role in shaping the future of global travel. By fostering close cooperation with tourism authorities and industry stakeholders, Emirates is helping to build a more interconnected, innovative, and sustainable tourism ecosystem that benefits travelers, businesses, and destinations alike.

With these landmark agreements signed at ATM 2025, Emirates is not only reinforcing its leadership in global aviation but also championing a new era of collaborative tourism development that promises exciting opportunities for the travel industry worldwide.

Riyadh Air, the Saudi Arabian startup airline backed by the Public Investment Fund, has expressed its willingness to purchase Boeing aircraft originally intended for Chinese airlines, should those deliveries be blocked due to the intensifying trade war between the United States and China.

CEO Tony Douglas stated at the Arabian Travel Market conference in Dubai that the airline had made it clear to Boeing that it would be ready to take all available jets if China’s suspension of Boeing deliveries persists, a move prompted by reciprocal tariffs between the two economic giants.

China recently ordered its airlines to halt the acceptance of new Boeing jets in response to the U.S. imposing tariffs as high as 145% on Chinese imports. In retaliation, Beijing levied 125% duties on American goods, including aircraft, making Boeing jets financially unviable for Chinese carriers. This standoff has left dozens of Boeing planes undelivered, with some already repatriated to the United States, and has prompted Boeing to seek alternative buyers in a tight global jet market.

Riyadh Air, which plans to launch operations later this year, has been rapidly expanding its fleet and workforce. The airline has already placed orders for up to 72 Boeing 787 Dreamliners and 60 Airbus A321neo jets, and intends to announce an additional wide-body aircraft order this summer.

With nearly 500 employees hired and plans to double its staff within a year, Riyadh Air aims to capitalize on regional demand, particularly within the Gulf Cooperation Council, and is positioning itself as a key player ready to absorb aircraft sidelined by global trade tensions.

Riyadh Air is making headlines with its ambitious expansion plans, having recently secured 11 strategic agreements during the Arabian Travel Market (ATM) in Dubai. These partnerships will allow the airline to extend its operations to 125 countries, marking a significant milestone in its growth trajectory.

Collaborations with established entities such as DNATA, Discover the World Momentum, Aviareps, and Satguru Representation Services aim to enhance the airline's global footprint and streamline travel experiences for customers.

Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, stated that these agreements reflect the airline's commitment to becoming a true global player. “These partnerships will push the boundaries of travel for our guests and reinforce our determination to offer exceptional service,” he noted.

The focus will be on improving customer experiences across key regions including Europe, Asia, the Middle East, Australasia, and Africa, showcasing the rich hospitality that Saudi Arabia is known for.

In addition to enhancing connectivity, Riyadh Air is also focused on technological innovation. The airline has partnered with Loyalty Juggernaut to develop a next-generation loyalty program, which will utilize advanced analytics to deliver personalized rewards and engagement opportunities for travelers. This initiative is aimed at fostering customer loyalty and enhancing overall satisfaction.

Furthermore, Riyadh Air is working with major travel technology distributors like Amadeus and Sabre to implement cutting-edge retail solutions that will streamline the booking process. These technological advancements are intended to modernize the airline's digital strategy and improve the overall customer journey.

As the airline gears up for its inaugural flight later this year, it plans to connect Riyadh with over 100 international destinations by 2030. This ambitious goal aligns with Saudi Arabia's Vision 2030 initiative, which seeks to diversify the economy and significantly boost the tourism sector.

The establishment of Riyadh as a major global aviation hub is expected to attract millions of visitors, contributing to economic growth and positioning the country as a vital player in the international travel market.

In summary, Riyadh Air is poised to transform the landscape of air travel with its extensive partnerships and innovative strategies, reinforcing Saudi Arabia's commitment to becoming a global tourism destination.

Qatar Airways is reportedly preparing to place a substantial order for about 100 widebody aircraft from Boeing, with the possibility of securing options for an additional 100 jets, according to a detailed Bloomberg report. This significant purchase is expected to be officially announced during U.S. President Donald Trump’s upcoming visit to the Middle East, underscoring the deal’s importance both commercially and politically.

The order will primarily feature Boeing’s newest widebody models, including the 777X and 787 Dreamliner, which are designed to enhance long-haul operational efficiency, passenger comfort, and overall fleet modernization.

The Boeing 777X, available in the 777-8 and 777-9 variants, offers seating capacities ranging from approximately 395 to 426 passengers in a typical two-class layout, with impressive ranges of up to 8,745 nautical miles for the 777-8 and 7,285 nautical miles for the 777-9. This aircraft incorporates cutting-edge technology such as advanced aerodynamics, composite wings with folding wingtips, and the latest GE9X engines, resulting in fuel savings and emissions reductions of around 10% compared to previous models.

Additionally, the 777X boasts a wider cabin with larger windows, higher ceilings, and improved cabin pressurization and humidity, all contributing to a more comfortable passenger experience.

Currently, Qatar Airways operates a fleet that includes 64 Boeing 777s and several 787 Dreamliners, both recognized for their spacious interiors, state-of-the-art entertainment systems, and premium business class offerings like the Qsuite. The 787 variants provide business class seats that convert into fully flat beds up to 80 inches long, personal entertainment screens, onboard Wi-Fi, and innovative features such as electronically dimmable windows.

The 777 series accommodates up to 42 business class seats and nearly 400 economy seats, delivering a high level of comfort and amenities for travelers.

This forthcoming order will allow Qatar Airways to phase out older 777s and Airbus A380s, supporting the airline’s ambitious plan to boost its annual passenger capacity from 50 million to 80 million within the next five to six years. By investing in the latest aircraft technology, Qatar Airways aims to maintain its status as a leader in long-haul travel with one of the most modern and efficient fleets worldwide.

If finalized, this deal would represent one of the largest widebody aircraft purchases in recent history and reinforce Boeing’s position in the competitive global aviation market.

Qatar Airways is ramping up its transcontinental reach, unveiling major expansions to its North and South American routes this summer. The airline will boost its service to Toronto, Canada and São Paulo, Brazil in response to surging demand for international travel.

Starting June 19, Toronto will see an increase to five weekly flights, with plans for daily service by winter. Just days later, on June 25, São Paulo frequencies will rise to 17 flights per week, enhancing the airline’s footprint in South America’s largest city.

Thierry Antinori, Qatar Airways’ Chief Commercial Officer, highlighted the strong passenger response since the carrier’s launch at Toronto Pearson Airport in December 2024. “We proudly announce the increase in flights to meet the growing demand for our award-winning travel experience,” Antinori said.

With Toronto emerging as a vital entry point for Canadian travelers, Qatar Airways’ expanded schedule aims to bolster connectivity to Doha and onward destinations, especially ahead of the busy winter season.

In the south, São Paulo’s status as a strategic hub for both business and leisure is being reinforced. “These expansions underscore our commitment to providing seamless global connectivity through Hamad International Airport,” Antinori noted, referencing the Doha-based hub recently crowned World’s Best Airport Shopping by Skytrax 2025.

Travelers will also benefit from continued access to 55 Latin American destinations through the airline’s partnership with LATAM Airlines, offering smooth onward journeys to cities like Buenos Aires, Lima, Santiago de Chile, and Rio de Janeiro.

With its latest boost in flight frequencies, Qatar Airways is positioning itself as a premier bridge between the Middle East and the Americas — just in time for a global summer of travel.

 Emirates is strengthening its footprint in China with the launch of daily non-stop flights to Hangzhou, marking a strategic expansion into one of Eastern China's key economic hubs.

Starting July 30, subject to government approval, the Dubai-based airline will begin servicing Hangzhou daily, bringing its total number of gateways into mainland China to five. The new route adds to Emirates’ existing operations in Beijing, Guangzhou, Shanghai, and Shenzhen.

With this latest addition, Emirates will operate 49 weekly flights to China — including double daily services to Beijing and Shanghai, and daily flights to Guangzhou, Shenzhen, and now, Hangzhou.

The move comes as Emirates SkyCargo continues to report robust demand from China, currently transporting around 2,000 tons of cargo weekly. The airline confirms that all routes into the country are operating at full capacity, reflecting the strong rebound in freight movement even as passenger traffic has yet to fully recover to pre-pandemic levels.

Beyond cargo, the new Hangzhou service is expected to enhance connectivity for travelers heading to or from Europe, Africa, the Middle East, and South America. The flight schedule is designed to offer smooth two-way connections to 38 destinations in Europe, 22 in Africa, and 11 in the Middle East, including major cities such as Istanbul, Barcelona, Cairo, and Johannesburg.

Earlier this year, Emirates became the first Middle Eastern carrier to launch flights to Shenzhen, underlining its commitment to China’s vast and dynamic aviation market. Industry analysts say this latest expansion signals the airline’s confidence in the long-term potential of Chinese outbound travel — and its determination to be at the forefront of that growth.