Emirates has once again redefined excellence at the Arabian Travel Market (ATM) 2025, marking its most successful presence to date with record visitor numbers and nearly 40 strategic partnerships forged across the global travel ecosystem. Held at the Dubai World Trade Centre from April 28 to May 1, the event brought together over 55,000 industry professionals from 161 countries and featured more than 2,800 exhibitors, making it the largest edition in ATM’s 32-year history.

Record-Breaking Engagement and Showcase of Innovation

Emirates’ stand was the centerpiece of ATM 2025, welcoming a staggering 27,000 visitors over the four-day event. Attendees experienced firsthand the airline’s latest innovations, including the new-generation A350 Business Class and Premium Economy seats, the signature Onboard Lounge and Shower Spa, and a dedicated showcase of sustainability and accessible travel initiatives.

The presence of high-profile guests, including UAE royal dignitaries such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, underscored the airline’s leadership in shaping the future of global travel.

Forging the Future Through Strategic Partnerships

Emirates announced nearly 40 strategic partnerships, spanning tourism boards, ministries from 21 countries, technology partners, cruise lines, airlines, and rail operators. Among the most notable collaborations were the extension of the long-term partnership with MSC Cruises and a new agreement with Hapag-Lloyd, both aimed at reinforcing Dubai’s status as a premier cruise hub and enriching the air-sea travel experience for passengers.

Emirates also reinforced its executive partnership with the Cruise Lines International Association (CLIA), further solidifying its leadership in the luxury cruise segment.

In the aviation sector, Emirates expanded its global reach through new interline and codeshare agreements. The airline explored the framework for an interline agreement with Kuwait Airways and began discussions on reciprocal codesharing with Philippine Airlines.

Emirates also officially activated its codeshare partnership with Condor, granting Condor passengers access to 13 Emirates destinations via Dubai, including popular leisure spots such as Bali, Bangkok, Phuket, and Cape Town. Additionally, a new codeshare agreement with Air Seychelles was established, further broadening Emirates’ network and offering seamless connectivity for travelers across continents.

Elevating the Passenger Experience

Emirates unveiled a fleet of retrofitted aircraft featuring refreshed interiors, with upgraded A380s now serving key routes to Bangkok, Hong Kong, Nice, and Perth, and renovated Boeing 777s deployed on routes to Madrid, Kuala Lumpur, Phuket, Frankfurt, and Dublin. These enhancements are part of Emirates’ ongoing mission to deliver a refined, luxurious travel experience and to position itself at the forefront of the industry’s evolution.

Empowering the Travel Ecosystem

Recognizing the diverse needs of the global travel market, Emirates launched a series of initiatives aimed at empowering different travel segments. The airline hosted its first-ever travel industry workshop series, partnering with seven tourism boards and attracting over 350 trade partners from 15 countries.

These workshops, alongside more than 600 industry meetings and networking sessions, provided a platform for knowledge exchange and fostered deeper collaboration within the travel sector. Emirates also signed a Memorandum of Understanding (MOU) with American Express Middle East, exploring new offerings for small and medium-sized enterprises (SMEs) across the Middle East and North Africa. This partnership is expected to deliver tailored payment solutions and exclusive incentives, further supporting the region’s vibrant SME sector.

A Vision for Tomorrow’s Tourism

The announcements at ATM 2025 reflect Emirates’ ambitious vision for the future of international travel, perfectly aligned with the event’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” By leveraging its extensive network, cutting-edge technology, and strategic partnerships, Emirates is not only elevating the passenger experience but also driving the growth of global tourism.

As the airline celebrates its 40th year of operations, its bold innovations and collaborative approach signal a new chapter in the evolution of international travel.

A Platform for Global Dialogue and Collaboration

Emirates’ presence at ATM 2025 was not limited to product launches and partnership signings. The airline played a pivotal role in fostering dialogue and collaboration among global tourism stakeholders. Emirates welcomed delegations from around the world, including a high-profile visit from Jamaica’s Ministry of Tourism, and renewed longstanding relationships with organizations such as the International Congress and Convention Association (ICCA), IDP Education, and Huawei.

These engagements reflect Emirates’ holistic approach to tourism development, encompassing everything from student travel and business events to digital innovation and destination marketing.

As the global travel industry continues to recover and evolve, Emirates’ leadership at ATM 2025 sets a powerful example for how visionary thinking, strategic partnerships, and customer-centric innovation can drive the future of tourism forward

In a festive gesture to celebrate India's Independence Day, Etihad Airways, the UAE’s national carrier, has launched an exclusive discount campaign for passengers booking from India. Operating from its hub at Zayed International Airport, Etihad is offering a generous 30 percent discount on Economy class tickets to a wide array of popular destinations across Europe and the United States.

Travellers booking now can secure flights at significantly reduced rates to iconic cities such as Chicago (Dh3,273), Toronto (Dh3,599), Washington DC (Dh3,149), Barcelona (Dh2,036), and Dublin (Dh2,149). The offer also extends to flights headed to Brussels, Prague, Warsaw, Sochi, New York, Rome, Atlanta, Madrid, Boston, Paris, Munich, and Frankfurt, making it easier than ever for Indian passengers to explore these global hubs.

The special fares are available for booking up until August 15, with a travel window stretching from September 2025 through March 2026. This promotion follows on the heels of Etihad’s recent start-of-summer campaign, which included discounts of up to 25% on both business and economy class tickets.
As the 2025 summer travel season approaches its end, airlines based in the UAE, neighboring regions, and India have launched a series of competitive fare offers, heating up the market for travelers seeking value deals.

In other exciting news, Etihad recently inaugurated commercial operations of its new Airbus A321LR, with Flight EY414 marking the first journey from Zayed International Airport to the beautiful island destination of Phuket. The addition of the A321LR to its fleet underscores Etihad’s commitment to delivering premium cabin experiences on short and medium-haul flights, mirroring the attention to detail and service excellence featured on its acclaimed widebody aircraft.

With these strategic offers and fleet enhancements, Etihad Airways continues to strengthen its position as a preferred carrier for Indian travelers seeking quality and affordability on international flights.

In celebration of India’s 79th Independence Day, Air India Express has unveiled an exciting “Freedom Sale,” offering attractive discounted airfares for both domestic and international travelers. Starting as low as Rs 1,279 (Dh 53.50) for domestic routes and Rs 4,279 (Dh 179) for international flights, this special promotion aims to make travel more accessible for millions.

The budget airline is putting five million seats on sale, covering a wide network that includes key UAE destinations such as Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah, connecting them seamlessly to cities across India. This initiative is perfectly timed for the over 3.7 million Indian expatriates residing in the UAE, as well as tourists traveling between the UAE and India.

With an impressive fleet of 116 aircraft, Air India Express operates over 500 flights daily and offers service to 38 domestic and 17 international destinations, strengthening its position as a preferred carrier in the region.
The exclusive sale opened on the airline’s website and app on August 10 and will remain available through all major booking channels until August 15, 2025.

Travelers can plan their trips between August 19, 2025, and March 31, 2026—covering major festive seasons such as Onam, Durga Puja, Deepawali, and Christmas.

The airline’s “Xpress Value” fare class, which includes a standard check-in baggage allowance, is priced from Rs 1,379 for domestic and Rs 4,479 for international flights. Special concessions are also being extended to students, senior citizens, armed forces personnel, and their dependents.

This “Freedom Sale” presents an ideal opportunity for travelers looking to explore India and beyond while enjoying substantial savings.

Manama, Bahrain – Gulf Air, the national carrier of the Kingdom of Bahrain, has announced a limited-time promotion offering travelers discounts of up to 15% on flights to more than 28 destinations worldwide. The offer, valid for bookings made until 13 August 2025, includes 15% off Economy Class fares and 10% off Falcon Gold (Business Class) fares.

The discounted rates apply to a variety of international and regional cities on Gulf Air’s network, including Casablanca, Milan, Singapore, London, Paris, Bangkok, Dubai, Riyadh, and Muscat, along with other hubs such as Frankfurt, Rome, Kuala Lumpur, Athens, and Zurich.

Gulf Air said the promotion is aimed at encouraging both leisure and corporate travel, highlighting its signature Arabian hospitality and service standards. Falcon Gold passengers benefit from lounge access, gourmet dining, and spacious seating, while Economy Class travelers enjoy enhanced comfort and attentive service.

Click here to view fares, book your flight, and avail this limited-time offer

Seats under the promotion are limited, and the airline is urging travelers to book early to secure the best fares. The offer is part of Gulf Air’s wider effort to provide value-driven travel options while reinforcing its reputation for quality service.

Oman Air, the national carrier of the Sultanate of Oman, has launched its biggest-ever global sale, offering travelers a 25% discount on both Business and Economy Class tickets across its entire international network.

The limited-time sale, valid until September 5, 2024, provides an opportunity to explore a wide array of destinations—from Europe, the Far East, and the Indian Subcontinent—starting at fares as low as OMR31 ($80).

This special promotion covers both one-way and return journeys, with the travel period set between September 1, 2024, and March 31, 2025. Passengers can experience Oman Air’s renowned hospitality and award-winning service while enjoying convenient connections through its Muscat hub.

Key destinations on sale include popular cities such as Dubai, Kochi, Bangkok, London, Cairo, Chennai, Delhi, Mumbai, Bangalore, Hyderabad, Thiruvananthapuram, Jeddah, and Phuket.

It’s important to note that the offer is exclusive to international tickets and does not apply to domestic flights, interline flights, or codeshare partners. Tickets can be purchased via the Oman Air website, mobile app, call center, designated sales offices, or approved travel agents. Additional terms and conditions apply.

To check and book the Oman Air 25% discount offer, CLike Here

This discount provides a prime opportunity for travelers to plan their next adventure and experience the luxury and comfort of Oman Air at unbeatable prices.

Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier, has rolled out a series of limited-time airfare deals to enhance travel affordability for its customers this summer. Notably, travelers flying from Qatar can now benefit from exceptionally low one-way fares to destinations such as India and Sri Lanka, starting at just QAR 440 for travel through September 2025.

These attractive rates are designed to encourage more passengers to explore regional and international destinations while keeping costs low.

Key Offers:

• Doha (DOH) to Kochi (COK): From QAR 550*

• Doha (DOH) to Kozhikode (CCJ): From QAR 440*

• Doha (DOH) to Thiruvananthapuram (TRV): From QAR 475*

• Doha (DOH) to Sharjah (SHJ): From QAR 333*

• Doha (DOH) to Colombo (CMB): From QAR 539*

• Doha (DOH) to Tbilisi (TBS): From QAR 855*

• Doha (DOH) to Nairobi (NBO): From QAR 703*

• Doha (DOH) to Karachi (KHI): From QAR 353*

• Doha (DOH) to Chennai (MAA): From QAR 473*

• Doha (DOH) to Dhaka (DAC): From QAR 458*

• Doha (DOH) to Coimbatore (CJB): From QAR 550*

• Doha (DOH) to Bengaluru (BLR): From QAR 382*

Additional 10% discount (up to USD 5) using the promo code BOWG9 on eligible bookings

Promo Codes and Flexibility

Air Arabia continues to reward early bookers with promo codes that reduce overall costs even further. By using the code BOWG9 during booking, passengers can enjoy an extra 10% off applicable fares, offering added value on top of already competitive prices. The current promotions are available for a range of destinations served from Qatar and other Gulf countries, subject to seat availability and specific terms and conditions.

Focus on Accessibility and Value

As travel rebounds globally, Air Arabia remains committed to making air travel more accessible. Its frequent introductory fare sales and easily accessible promo codes provide practical solutions for individuals, families, and businesses looking for affordable travel options without sacrificing quality or convenience.

Booking and Travel Periods

The discounted fares are strictly limited in quantity and apply to specific travel windows. For the latest details or to make a reservation, customers are encouraged to visit Air Arabia’s official website or consult recognized travel platforms for real-time pricing and promotion confirmation.

For more information or to take advantage of the ongoing discounts, visit Air Arabia’s booking platform or official communication channels.