Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

Cebu Pacific, the Philippines’ largest low-cost airline, has announced a special seat sale in honor of the country’s 127th Independence Day, offering one-way base fares from Dubai to Manila for just Dh3. The promotion, part of the airline’s annual Super Seat Fest, is available for bookings made between June 11 and June 15, 2025. The travel period for these discounted tickets spans from December 1, 2025, to May 31, 2026, making it ideal for those planning year-end holidays or summer visits to the Philippines.

The Dh3 fare covers only the base ticket price, with additional charges for taxes and surcharges. Cebu Pacific’s extensive network allows travelers to connect from Manila to 37 domestic and 26 international destinations, including popular tourist spots like Boracay, the Banaue Rice Terraces, Vigan, and Davao’s Seven Falls. The airline encourages passengers to explore the Philippines’ rich historical and cultural sites, such as Intramuros and the National Museum complex in Manila.

Booking is available through Cebu Pacific’s official website, with multiple payment options including credit cards, debit cards, and e-wallets. The airline also offers special guidelines for families traveling with infants or minors: infants under two years old may travel on an adult’s lap for an infant fee, and strollers or car seats can be brought free of charge. Children aged 12 and above are considered adult guests, and minors traveling with parents only need to present documents proving their relationship, such as a birth certificate or valid IDs.

Seats at the promotional rate are limited and subject to availability, so travelers are encouraged to book early. Cebu Pacific’s Super Seat Fest is a recurring event, celebrated alongside major milestones and holidays, and continues to be popular among Filipinos abroad looking for affordable ways to reunite with family or explore the country’s diverse attractions.

Etihad Airways has officially unveiled an exciting new competition aimed at both new and existing Etihad Guest members. Dubbed "The Extraordinary Challenge," this initiative invites participants to embark on a journey to visit 15 new year-round destinations added to Etihad's route network in 2025.

The first member to complete this challenge will be awarded an astounding five million Etihad Guest miles, marking the largest prize in the loyalty program's history.

Mark Potter, Managing Director of Etihad Guest, expressed his enthusiasm for the campaign, stating, “This challenge embodies Etihad’s purpose to give flight to ambition. We’re inviting our adventurous members and travelers to explore 15 incredible destinations while competing for our largest-ever miles prize.”

The Challenge Overview

Participants in The Extraordinary Challenge will compete to be among the first three members to visit all 15 destinations, which include:

• Addis Ababa (Ethiopia)
• Algiers (Algeria)
• Atlanta (USA)
• Chiang Mai (Thailand)
• Hanoi (Vietnam)
• Hong Kong (China)
• Krabi (Thailand)
• Medan (Indonesia)
• Peshawar (Pakistan)
• Phnom Penh (Cambodia)
• Prague (Czech Republic)
• Sochi (Russia)
• Taipei (Taiwan)
• Tunis (Tunisia)
• Warsaw (Poland)

Prize Breakdown

The competition's top three finishers will be rewarded as follows:

• 1st Place: 5 million Etihad Guest miles
• 2nd Place: 3 million miles
• 3rd Place: 1 million miles

These miles can be redeemed for flights, holidays, and a wide array of items from the Etihad Guest Reward Shop. For context, five million miles could equate to over 500 Economy flights, more than 70 Business class trips, or around 40 First class journeys.

Engaging Features

To enhance the experience, participants will have access to a dedicated race dashboard, complete with a digital passport that gets stamped with each destination visited. This feature encourages continued travel and rewards every milestone. A live leaderboard will track each member's progress, fostering a sense of community and friendly competition among passionate travelers.

How to Participate

The challenge is open to both new and existing Etihad Guest members, making it an inclusive opportunity for anyone eager to explore. To enter, members must register through the official competition link and track their progress throughout the challenge. Terms and conditions apply.

Participants are required to fly on an Etihad-operated flight to or from all specified destinations by 25 May 2026.

Join the Adventure

Those interested in joining The Extraordinary Challenge can register at click here. Members are encouraged to share their journey on social media using the hashtag #EYextraordinarymiles as they race toward this once-in-a-lifetime opportunity.

With this innovative initiative, Etihad Airways is not only enhancing the travel experience but also inspiring its members to explore the world in a competitive and rewarding way.

Travelers looking to save on their next journey have reason to celebrate: KU Airways has unveiled a limited-time promotion offering discounts on both Economy and Business Class fares. The special offer, available with the promo code MAY15, is valid for bookings made between May 15 and June 7, 2025, for travel through December 2025.

How to Avail the Offer

Customers can access the promotion in several convenient ways:

• Online: Enter the promo code MAY15 when booking via the KU Airways website or mobile app.

• Phone: Book through the KU Airways call center by dialing 171.

• In Person: Visit any KU Airways office or authorized travel agent.

Promotion Highlights

• Cabins: Valid on both Economy and Business Class.

• Travel Period: Book now, fly anytime until December 2025.

• Flights: Offer applies exclusively to flights operated by KU Airways. Codeshare, interline, and partner airline flights are not included.

• Discount: The promotion provides a discount on the base fare only. All applicable taxes, fees, and surcharges remain payable by the passenger.

• Availability: Seats are limited and subject to availability at the time of booking. Fares are not guaranteed until ticketed.

Important Terms and Conditions

• The promotion cannot be combined with other offers or discounts.

• KU Airways reserves the right to discontinue the promotion at any time.

• All other fare rules and conditions apply as per the ticket at the time of booking.

Why Book Now?

With flexible travel dates extending through the end of the year and savings available in both Economy and Business cabins, this promotion is ideal for both leisure and business travelers. Whether planning a family holiday, a business trip, or a spontaneous getaway, passengers can enjoy significant savings on KU Airways’ renowned service.

Travelers are encouraged to act quickly to secure the best fares, as availability is limited and the offer ends June 7, 2025.

For more information or to book, visit the KU Airways website, app, call 171, or contact your nearest KU office or travel agent today.

Travellers eyeing affordable summer getaways are in for a treat as Wizz Air Abu Dhabi announces a 15% discount on select flights to and from the UAE capital. The offer is valid for bookings made for travel between May 1 and June 30, 2025.

The ultra-low-cost carrier, a joint venture between Abu Dhabi Developmental Holding Company (ADQ) and Hungary-based Wizz Air, is rolling out the promotion to fuel summer travel demand. Bookings can be made exclusively via the airline’s official website and mobile app.

While Wizz Air hasn’t released a complete list of discounted routes, the offer includes several popular regional and European destinations, targeting budget-savvy flyers looking to explore more for less during the peak travel season.

The promotion aligns with Wizz Air Abu Dhabi’s ongoing expansion strategy, reinforcing its commitment to growing a cost-effective network out of the UAE capital. Since its launch in 2021, the airline has focused on short- and medium-haul destinations, aiming to make travel accessible for all.

Travellers are encouraged to act fast—discounted seats are limited and only available within the promotional booking window.

Qatar Airways Holidays, the leisure division of the award-winning Qatar Airways, has unveiled meticulously curated travel packages for the FIFA World Cup 2026™, the largest-ever edition of the tournament spanning 16 host cities across Canada, Mexico, and the United States.

The historic event, featuring 48 teams and over 104 matches, will unite football fans globally, with Qatar Airways Holidays providing end-to-end solutions that include international and domestic flights, luxury accommodations, intercity transfers, stadium transport, and guaranteed match tickets.

These packages, available in phases leading up to the tournament, prioritize convenience for fans, offering four- and five-star hotel stays in prime locations, seamless airport-to-stadium logistics, and flexible booking options through a dedicated digital platform.

As FIFA’s Official Global Airline Partner through 2030, Qatar Airways will leverage its vast network of over 150 destinations and its Privilege Club loyalty program, allowing members to earn Avios points on every package component—from flights to hotel stays—redeemable for future travel or upgrades.

Steven Reynolds, Senior Vice President of Qatar Airways Holidays and Discover Qatar, highlighted the company’s fan-first approach: “Our packages are designed to eliminate travel complexities, ensuring supporters can focus entirely on the tournament. From curated city-hopping itineraries to exclusive hospitality experiences, we’re delivering unmatched access to this global celebration of football.”

The phased release strategy aims to accommodate diverse fan needs, with early registrants gaining priority access to premium match tickets and hotel inventory. Qatar Airways’ partnership with FIFA, active since 2017, underscores its commitment to global sports development, complementing its portfolio of high-profile collaborations with entities like UEFA, Formula 1®, and the Brooklyn Nets.

The airline’s role extends beyond logistics, offering cultural immersion opportunities, such as curated stopovers in Doha, where travelers can explore Qatar’s heritage ahead of their World Cup journey.

Exclusive Member Benefits and Global Reach:

Privilege Club members enjoy double-dip rewards, earning Avios on flights and Qpoints on total package value, alongside exclusive Cash + Avios redemption rates for significant savings. Qatar Airways Holidays’ partnerships with over 300,000 hotels and 40+ cruise lines ensure tailored experiences, whether fans seek urban hubs near stadiums or tranquil retreats between matches.

The division’s 170+ destination network and multi-city flight options simplify cross-border travel across the three host nations, with dedicated customer support teams assisting in customizing itineraries.

Registration and Competitive Edge:

With demand expected to surge, early registration via qatarairways.com/fifa26 is encouraged. The first-come, first-served model prioritizes accessibility, while the platform’s real-time availability tracking and flexible payment plans cater to diverse budgets. Qatar Airways Holidays also guarantees price-match competitiveness, ensuring bundled flights and accommodations remain cost-effective compared to piecemeal bookings.

Legacy of Sports Excellence:

Building on its success as the official carrier for the FIFA World Cup Qatar 2022™, Qatar Airways continues to champion global sports through partnerships with rugby’s British and Irish Lions, tennis icon Novak Djokovic, and motorsport events like MotoGP. Its 2026 travel packages reinforce this ethos, blending operational precision with fan-centric innovation, setting a new standard for mega-event hospitality.

About Qatar Airways Holidays:

Operating in 84 countries, the division specializes in seamless travel experiences, from curated stopovers in Doha’s cultural landmarks to event-centric bundles for Formula 1® and UEFA tournaments. Its integration with Privilege Club elevates loyalty rewards, while its focus on accessibility—including multilingual support and 24/7 assistance—ensures a stress-free journey for fans worldwide.

As the authorized provider for FIFA’s marquee event, Qatar Airways Holidays reaffirms its position as a leader in global sports tourism, transforming how fans engage with the world’s most beloved tournaments.