The island paradise of Phuket is riding an extraordinary wave of tourism recovery in 2025, welcoming millions of travelers and generating remarkable revenue that underscores its position as Thailand’s premier tourist destination. Data from the Provincial Tourism Authority of Thailand (TAT) Office in Phuket reveals that over 7.6 million tourists arrived between January and July alone, injecting an astonishing 290 billion baht into the island’s economy.

Governor Sophon Suwannarat highlighted the diverse mix of visitors fueling this resurgence. Russians, Chinese, and Indians topped the arrival charts for the seven-month period, while European tourists surged in July, accounting for nearly 43% of visitors in that month. July’s tourist count reached approximately 887,000, contributing 36 billion baht to the local economy, a vivid sign of the island’s enduring appeal.
Hotel occupancy rates reflect healthy demand, with an average of 76.61% from January to July and a July occupancy of 63.99%, which mirrors typical seasonal travel patterns. The bustling hospitality sector benefits from a steady flow of international travelers who continue to choose Phuket for leisure, business, and cultural experiences.

Phuket’s growing visitor numbers are strongly supported by increased air traffic. Phuket International Airport recorded 63,007 flights in the first seven months of the year—a 6% rise over the same period last year. July by itself saw 7,896 flights touching down, signaling robust connections and accessibility for global travelers.
Adding to the island’s global reach, three new international airlines launched direct routes to Phuket in 2025. AirAsia inaugurated a four-times-weekly Medan-Phuket route, Asiana Airlines increased connectivity with 14 weekly flights from Seoul, and Air France began operating a thrice-weekly Paris-Phuket service. These new links not only broaden Phuket’s market but also make the island more accessible to diverse audiences.

Maritime tourism is also thriving. From January to July, 154,217 visitors arrived via 55 tourist boats, complemented by 670 travelers onboard 527 yachts, reinforcing the importance of sea-based arrivals in Phuket’s tourism mosaic.
Last year, Phuket welcomed a record 13.1 million visitors and amassed staggering tourism revenue of 497 billion baht, securing its status as Thailand’s top-earning province for tourism, as reported by the Bangkok Post. Encouragingly, the current year’s figures suggest Phuket is well on pace to match or potentially surpass those high benchmarks by year-end.
With expanding flight routes, consistently strong hotel occupancy, and tourists arriving from all corners of the globe, Phuket’s tourism sector is not merely recovering—it’s booming. The island is poised to continue dazzling travelers and driving economic growth well into the future, reaffirming its crown jewel status in Thailand’s tourism landscape.