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Air India Express, part of the Tata Group’s aviation portfolio, has strategically launched a limited-time discount campaign aimed at seizing the heightened travel demand during India’s festive season, historically one of the busiest travel periods of the year. The fare discounts, reaching up to 25%, target both domestic and international travelers, encouraging early bookings through the airline’s digital platforms.
The promotional fares include two key tariff categories: 'Xpress Lite' and 'Xpress Value.' The 'Xpress Lite' fare, starting at INR 1,279 domestically and INR 4,279 internationally, is tailored for lean travelers who prefer lower costs without checked baggage. The 'Xpress Value' fare, which includes checked baggage, starts at INR 1,379 for domestic and INR 4,479 for international routes. These flexible fare options cater to diverse passenger preferences, balancing cost and convenience.
Loyalty program members gain additional value from this campaign through perks such as discounted onboard meals, priority check-in privileges, and access to preferred seating. These benefits are designed to enhance customer retention and satisfaction during peak travel times, reinforcing brand loyalty within a competitive low-cost carrier segment.
Operationally, Air India Express leverages a fleet of 116 aircraft, primarily Boeing 737 variants, serving 38 domestic and 17 international destinations as of mid-2025. The airline focuses on key international corridors connecting India and the Middle East, capitalizing on robust expatriate travel demand, business connections, and leisure tourism.
This festive fare sale complements the broader Indian aviation market trend, where airlines intensify promotional activities to maintain load factors amid seasonal travel surges, often characterized by fare inflation. Air India Express’s digital-first booking focus aligns with consumer preferences for convenient, contactless transactions, reflecting post-pandemic shifts in travel behavior.
The campaign also supports inclusive travel initiatives by continuing concessional fares for student travelers, senior citizens, and armed forces personnel, ensuring equitable access to air travel during culturally significant occasions.
In summary, Air India Express’s festive season discount sale not only rewards passengers with affordable travel options but strategically positions the carrier to capture market share during a peak period. Supported by robust loyalty benefits, a modern fleet, and a targeted route network, the airline seeks sustained growth by combining cost-efficiency with enhanced customer experience. This initiative highlights the dynamic nature of India’s aviation landscape as it adapts to evolving passenger needs and competitive pressures.