Landing in the UAE comes with more than just a warm welcome and sunny skies. Whether you’re a solo explorer, a family on vacation, or a business traveler extending your trip, your journey begins with instant perks. Tourists flying into Dubai or Abu Dhabi can access a wide array of exclusive benefits—free SIM cards, discount cards, transport upgrades, and hundreds of offers at top attractions—all for simply arriving in the Emirates.

Welcome to Dubai: Start with a Free SIM Card

One of the first surprises awaiting tourists at Dubai International Airport (DXB) is a complimentary Tourism SIM card courtesy of du, one of the UAE’s major telecom providers. This SIM, available upon clearing immigration, offers 1GB of data valid for 24 hours, helping new arrivals navigate maps, make bookings, or connect with loved ones back home immediately.

Eligibility includes those arriving on visit visas, transit visas, or with visa-on-arrival, as well as GCC nationals. Tourists can upgrade their plan at du kiosks located at the airport or through Dubai Duty Free counters. Alternatives are also available from other major telecom providers, Etisalat and Virgin Mobile, which offer prepaid SIMs with competitive packages designed specifically for tourists, often bundled with international minutes and longer data validity.

This small but essential service ensures that visitors stay connected, which is especially useful for ride-hailing apps, translation tools, and ticketing platforms widely used across the UAE.

ALSAADA Card: Dubai’s Digital Welcome Kit for Tourists

With the SIM card in hand, visitors gain access to another benefit—a digital ALSAADA Tourist Card, Dubai’s official tourist discount programme run by the General Directorate of Residency and Foreigners Affairs (GDRFAD).

To activate this card, tourists simply scan the QR code printed on the SIM card envelope, which directs them to download the ALSAADA mobile app, available on both Android and iOS. After a quick registration process, users can start exploring discounts and promotions available across restaurants, retail stores, wellness centers, leisure attractions, and shopping malls.

Unlike traditional paper coupons, the ALSAADA card is digital and updates in real-time, making it a handy tool for tourists wanting to make the most of their budget without carrying around brochures or discount books.

Chauffeur On Demand: Hire a Driver by the Hour

Exploring Dubai in comfort and style is easier than ever with the Hourly Rental limousine service offered by the Dubai Taxi Corporation (DTC). This service allows tourists to book a professional chauffeur to drive them around the city in a private vehicle—ideal for sightseeing, business meetings, or shopping tours.

Surprisingly cost-effective, this service starts at AED 400 for two hours and goes up to AED 1,100 for ten hours, with packages tailored to fit a variety of travel needs. Unlike regular taxis, the limousine option does not include waiting time charges, and you only pay extra if you exceed the allotted hours or distance.

Booking is simple via the “DTC” app, which offers real-time scheduling and payment options. Here’s a quick breakdown:

• Two hours: AED 400

• Four hours: AED 650

• Six hours: AED 800

• Eight hours: AED 900

• Ten hours: AED 1,100

• After package expiry: AED 3/km and AED 1/minute

This service is perfect for tourists planning to visit multiple locations in a single day, offering flexibility, comfort, and the prestige of private transport.

Show Your Boarding Pass, Get a World of Discounts

Perhaps the most surprising benefit of visiting the UAE is how your boarding pass becomes a ticket to savings. Two of the UAE’s flagship airlines, Emirates and Etihad Airways, offer special promotions for passengers who retain their boarding passes.

Emirates: “My Emirates Pass”

Emirates passengers can benefit from the My Emirates Pass, a seasonal discount programme that turns your boarding pass into an access card for offers at over 500 locations. Deals span across:

• Attractions like At The Top – Burj Khalifa, Dubai Frame, and Museum of the Future

• Amusement parks such as IMG Worlds of Adventure and Aquaventure at Atlantis

• Retail outlets and luxury brands at malls like Dubai Mall and Mall of the Emirates

• Fine dining restaurants, cafés, and spas

Offers are available to those who present a valid physical or digital boarding pass, along with ID, and are usually valid for up to a month from the date of arrival (subject to seasonal dates—check Emirates’ official site for the latest validity periods).

Etihad Airways: “Abu Dhabi Pass”

Etihad passengers arriving in Abu Dhabi can access the Abu Dhabi Pass, offering similar benefits across the capital’s top destinations. Exclusive discounts are available at:

• Yas Island attractions, including Ferrari World, Warner Bros. World, and Yas Waterworld

• Luxury hotels and spas, especially in Saadiyat Island and Corniche areas

• Dining establishments, from gourmet to family-friendly

These perks not only save tourists money but also encourage them to explore both Dubai and Abu Dhabi, enriching their travel experience.

The Bigger Picture: UAE’s Tourism-First Strategy

These offers are part of the UAE’s larger initiative to position itself as one of the most tourist-friendly destinations globally. With streamlined airport experiences, high-speed public transit, visa-on-arrival for over 80 nationalities, and now, digital discount programmes, the UAE is creating an ecosystem that values accessibility, affordability, and convenience for its international visitors.

For tourists, the message is clear: don’t throw away your boarding pass, and be sure to scan everything you receive at the airport. From that moment, the UAE starts paying you back for visiting.

Tip: Before arriving, check the official websites of Visit Dubai, Etihad, or Emirates, as offers and promotions may be seasonal or time-limited.

In a bold leap toward environmental leadership, Ras Al Khaimah International Airport (RAK Airport) is integrating cutting-edge sustainable technologies as part of a major terminal expansion—becoming the first airport in the Middle East and Asia to adopt DYNAES’s revolutionary thermodynamic energy efficiency system.

This milestone initiative is more than a technical upgrade; it’s a statement of intent. With Ras Al Khaimah’s tourism and economy rapidly accelerating, airport authorities are ensuring that growth goes hand-in-hand with sustainability. The move reflects a broader commitment to reducing environmental impact while meeting rising air travel demands.

Cooling Innovation, Warming Planet's Hope

Recognizing that air conditioning systems account for some of the highest energy consumption in airport operations, RAK Airport—guided by consultants ARTELIA Airport and STG Contracting—has turned to DYNAES’s breakthrough technology, first unveiled at Dubai COP28. The system’s installation in the terminal extension marks a regional first.

“Sheikh Salem bin Sultan Al Qasimi, Chairman of the Ras Al Khaimah Department of Civil Aviation, highlighted the vision behind the move: “RAK Airport joined the Retrofit Energy Program in 2023. Now, we are proving how even older infrastructure can lead the way in sustainability.”

Developed alongside leading scientific institutions including Mines Paris PSL, TÜV, and CNRS, DYNAES’s patented system enhances thermal performance without increasing compressor power or requiring complex electronics. It works by optimizing the interaction between refrigerants and lubricating oils in air conditioning systems—delivering improved reliability, maintainability, and energy savings.

Professor Assaad Zoughaib of Mines Paris PSL called the innovation “a major scientific breakthrough in the field of thermodynamics.”

Big Impact, Low Footprint

The environmental potential is massive. If deployed globally, DYNAES’s system could slash carbon emissions by up to 7%—equivalent to the total emissions from the internet and air traffic combined. At RAK Airport, the technology is supported by seasoned partners Airchal and Takyeef Factory, ensuring a strong foundation for its regional rollout.

This technology boost also aligns with RAK’s broader goals of economic diversification and sustainable development. With a 28% rise in passenger traffic last year, the airport is rapidly scaling up. Recent route expansions include Air Arabia’s new service to Uzbekistan and planned connections to Kenya, Georgia, and India via IndiGo.

A Model for Green Growth

RAK Airport’s ambitious blend of infrastructure growth and environmental responsibility is setting a new regional standard for sustainable aviation. As the airport continues to grow as a vital hub for tourism and trade, it is doing so with an eye firmly fixed on the future—one where economic and environmental priorities go hand in hand.

Ras Al Khaimah may be a smaller Emirate, but with RAK Airport leading the charge in clean technology, it’s making a big impact in global sustainability conversations.

Etihad Airways has officially become a participant in IATA’s Turbulence Aware initiative, bringing its entire fleet-comprising nearly 100 Airbus and Boeing aircraft-into the programme. By doing so, every Etihad flight will now automatically feed anonymized, real-time turbulence data into a global network.

This development is set to further enrich the world’s largest database on in-flight turbulence, empowering pilots and dispatchers to make better-informed decisions about flight routes, thereby enhancing safety, comfort, and operational efficiency for all passengers and crew.

The Turbulence Aware programme is an aviation industry-wide collaboration that aggregates and shares precise, up-to-the-minute turbulence readings-known as Eddy Dissipation Rate (EDR) data-from aircraft operated by participating airlines, business aviation, and ground-based systems.

All the information is processed within seconds, ensuring that pilots, dispatchers, and operational teams can access the latest turbulence updates through their own flight planning tools, third-party apps, or IATA’s MET Viewer, a web-based interface that visualizes turbulence in vivid detail, including intensity, location, altitude, and relevant weather patterns.

The advantages of this programme are far-reaching. By providing objective, real-time turbulence data, Turbulence Aware helps flight crews steer clear of hazardous weather, uphold the highest safety standards, and reduce the likelihood of injuries among passengers and crew-an area of concern that remains a leading cause of in-flight incidents.

Furthermore, optimized routing supported by the programme leads to significant fuel savings, lower CO₂ emissions, and reduced operational expenses. The predictive power of the data also aids in minimizing aircraft wear and tear, which in turn helps decrease maintenance costs and increase fleet reliability.

With more than 2,600 aircraft now actively contributing to the data pool-and over 54 million turbulence reports generated in 2024 alone-the programme’s reach and data quality are rapidly expanding as additional airlines join the effort. Etihad’s involvement is especially significant, as it extends the programme’s coverage across the Middle East and all five continents it serves.

This ensures that pilots and dispatchers worldwide have access to the most accurate and timely turbulence information, supporting safer, smoother, and more efficient flights for everyone.

Captain Majed Al Marzouqi, Interim Chief Operations and Guest Officer at Etihad Airways, highlighted the airline’s strong commitment to safety, stating, “Having access to real-time, accurate turbulence data allows our pilots to make better decisions, resulting in smoother and more comfortable journeys for our guests.”

Kamil Al-Awadhi, IATA Regional Vice-President for Africa and the Middle East, also welcomed Etihad’s participation, emphasizing that timely, reliable turbulence data is key to improving flight safety and enhancing the overall passenger experience.

In essence, by joining the Turbulence Aware programme, Etihad Airways is not only reaffirming its dedication to safety and operational excellence but also playing a vital role in a global, collaborative movement to make air travel safer, more comfortable, and more sustainable for everyone involved.

Qatar Airways, acclaimed as the World’s Best Airline by Skytrax in 2024, made a powerful statement on the opening day of Arabian Travel Market (ATM) Dubai 2025, unveiling a suite of industry-leading digital and experiential innovations designed to redefine the future of air travel. At the heart of the airline’s showcase was the debut of Sama, the world’s first AI-powered digital human cabin crew, now with advanced Arabic-speaking capabilities.

Sama, whose name means ‘sky’ in Arabic, is powered by UneeQ-a New Zealand-based leader in intelligent digital human interfaces-and is designed to engage with passengers in both Arabic dialects and Modern Standard Arabic, offering a uniquely personalized and culturally attuned travel experience.

Sama’s new role extends beyond ATM, as she is now accessible across Qatar Airways’ digital ecosystem, including the award-winning mobile app and the immersive QVerse web platform. Travelers can interact with Sama through voice and chat, receiving real-time assistance with flight bookings, destination recommendations, and personalized itineraries.

Sama’s AI is also emotionally aware, capable of interpreting user moods to suggest the perfect holiday destination, marking a significant leap in the field of emotionally intelligent AI assistants. Beyond the booking process, Sama has become a social media ambassador, engaging a global audience on Instagram (@SamaOnTheMove) with travel tips, behind-the-scenes stories, and insights into the airline’s operations, further humanizing the brand and connecting with digitally native travelers.

Qatar Airways’ ATM stand also introduced The ORCHARD, a hyper-realistic virtual recreation of the iconic indoor garden at Hamad International Airport, allowing visitors to explore and preview the tranquil, nature-inspired environment in immersive VR. This experience is designed to make the unfamiliar feel familiar, setting a new standard for digital engagement in travel.

A major highlight was the Qsuite Next Gen, the latest evolution of Qatar Airways’ award-winning business class. The new suites feature fully customizable Quad and Companion Suites, movable 4K OLED Panasonic Astrova in-flight entertainment screens, increased dining space, taller digitally controlled privacy dividers, ambient lighting, and a dedicated ‘Make My Bed’ button for a 5-star turn-down service.

These innovations are set to debut on the Boeing B777-9 aircraft, offering passengers unprecedented levels of comfort, privacy, and connectivity. Complementing the Qsuite Next Gen was a multi-sensory pod, which brought the suite’s atmosphere to life through visuals, sound, scent, and motion, providing a fully immersive preview of the onboard experience.

Qatar Airways also announced expanded flight frequencies to key destinations, including Dar Es Salaam, Kilimanjaro, Entebbe, Tokyo Narita, Maputo–Durban, Larnaca, Trabzon, Sharjah, Manchester, Madrid, Lisbon, and London Heathrow for the peak summer season. In parallel, the airline signed new Memoranda of Understanding with Visit Maldives and Indonesia’s Ministry of Tourism to boost visitor arrivals and explore new tourism promotion opportunities via Hamad International Airport.

Additionally, the airline revealed that more than half of its Boeing 777 fleet now features Starlink’s high-speed Wi-Fi, with plans to equip all wide-body aircraft by the end of 2025, ensuring seamless connectivity for passengers.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, emphasized the airline’s commitment to innovation and regional relevance: “We are proud to return to ATM with industry innovations that reflect the diversity and spirit of our region. Sama, The ORCHARD in VR, Qsuite Next Gen, and our multi-sensory pod are all part of how Qatar Airways is shaping a future of travel that is not only digital, but also deeply human.”

Visitors can experience these innovations firsthand at Qatar Airways’ stand ME1420, located between Halls 3 and 4 at the Dubai World Trade Centre, until May 1, 2025. Through these advancements, Qatar Airways continues to set new benchmarks in digital transformation, personalized service, and customer engagement, reaffirming its leadership in the global aviation industry.

SalamAir, Oman’s prominent low-cost airline, has introduced a new WhatsApp service designed to enhance the passenger experience by delivering flight tickets and boarding passes directly through the popular messaging app. This convenient feature allows travelers to bypass the traditional hassle of sifting through emails or printing documents, making the check-in process smoother and more efficient.

For a nominal fee of 0.250 OMR per booking, customers who provide their WhatsApp number during reservation will receive automated notifications with their booking confirmation and boarding passes, although the service currently supports only one-way communication from the airline to the passenger.

This innovative move is part of SalamAir’s ongoing digital transformation efforts aimed at offering more flexible and customer-friendly travel solutions. The airline, which operates a fleet of 13 Airbus A320 and A321 aircraft and conducts over 80 daily flights, plans to expand its fleet with a new A321neo arriving in early 2025 and an additional 10 Airbus A320s by 2028, supporting its growth strategy aligned with Oman’s Vision 2040.

SalamAir’s leadership, including Chief Commercial Officer Steven Allen, has emphasized the airline’s commitment to leveraging technology to provide travelers with seamless, personalized services.

Alongside the WhatsApp ticketing service, SalamAir has recently introduced other enhancements such as Express Bag and Priority services, further improving the overall travel experience. While the WhatsApp service improves convenience, passengers are responsible for ensuring their devices have adequate connectivity to receive messages.

The airline also maintains strict privacy policies to protect customer data and limits third-party sharing to essential service functions. This latest development reinforces SalamAir’s position as a trusted and innovative carrier in the Gulf region, continuing to prioritize customer satisfaction and operational excellence.

Qatar Airways is rapidly advancing its Starlink satellite internet rollout, achieving significant milestones ahead of schedule. As of February 2025, the airline has equipped 30 Boeing 777 aircraft—over 50% of its fleet—with Starlink’s high-speed, low-latency internet. This progress comes just four months after launching the world’s first Starlink-enabled Boeing 777 flight in October 2024.

Originally planned to take two years, the retrofit process has been optimized to just 9.5 hours per aircraft, allowing installations to be completed overnight without disrupting operations or flight schedules. The entire Boeing 777 fleet is now expected to be fully upgraded by mid-2025, nearly a year ahead of initial projections.

Following the completion of the Boeing 777 upgrades, Qatar Airways will begin outfitting its Airbus A350 fleet with Starlink by summer 2025. The airline operates one of the largest A350 fleets globally, with 58 aircraft (A350-900s and A350-1000s), and plans to complete this phase within an accelerated timeline as well.

Additionally, Qatar Airways has announced plans to extend Starlink installations to its Boeing 787 Dreamliners and other wide-body aircraft by the end of 2025.

The service offers passengers complimentary high-speed internet from gate to gate, enabling seamless streaming, gaming, and work capabilities at cruising altitudes. Qatar Airways Group CEO Engr. Badr Mohammed Al-Meer described Starlink as a "game-changer," emphasizing the airline’s commitment to redefining in-flight connectivity standards.

The installations are being conducted at the airline’s Qatar Airways Technic MRO facility in Doha Hamad International Airport, ensuring adherence to safety and efficiency standards.

Beyond Starlink, Qatar Airways is also enhancing its inflight entertainment systems through a partnership with Thales, establishing a maintenance hub in Doha for quick repairs and support. By the end of 2025, all wide-body aircraft in Qatar Airways’ fleet are expected to feature Starlink connectivity, reinforcing its position as a pioneer in aviation technology and passenger experience innovation.