In 2025, museums have transcended their traditional roles as passive vessels of knowledge. Around the globe, these cultural landmarks are undergoing a stunning transformation — not only housing masterpieces but becoming masterpieces themselves. In an era when visual storytelling and immersive environments dominate the cultural landscape, museum architecture has emerged as an art form, blurring the lines between structure and sculpture, between containment and creativity. This new generation of museums doesn't just protect history; it writes its own narrative in concrete, glass, wood, and steel.

As travelers seek out destinations that offer both cultural depth and visual grandeur, these architectural marvels are rising to the occasion. They're designed not only to inform but to evoke emotion, spark conversation, and deepen human connection to both place and purpose. From reimagined grain silos in Norway to subterranean digital sanctuaries in Saudi Arabia, these awe-inspiring museums are pushing the boundaries of design, sustainability, and spatial storytelling.

In many cases, the buildings themselves rival — or even surpass — the art they house. They challenge the conventional museum experience, inviting visitors to interact with the space as much as with the exhibits. They use light, shadow, texture, and scent to create multisensory journeys. Whether it’s a heritage structure reinterpreted for the modern age or a futuristic concept rooted in local culture, these museums remind us that architecture is not just a backdrop — it's a bold, dynamic protagonist.

1. Grand Palais – Paris, France

The Grand Palais is a masterpiece of architectural grandeur, originally built for the 1900 Paris Exposition by architect Charles Girault. This iconic structure features a vast 17,500-square-meter glass roof that allows natural light to flood the space, enhancing its ornate sculptures and frescoes.

After an extensive restoration by Chatillon Architectes, the Grand Palais now serves as a cultural hub, hosting art exhibitions, fashion shows, and public events. Its preserved upper gallery offers visitors a unique promenade, connecting them with Parisian history and providing panoramic views of the city.

2. Saka Museum – Bali, Indonesia

Opened in July 2024, the Saka Museum is a cultural gem within the Ayana Bali hotel complex, overlooking the breathtaking Jimbaran Bay. This museum reflects the Balinese philosophy of Giri Segara, symbolizing the harmony between mountain and sea. Its design includes a sloping roof that mimics the natural landscape, while a reflective pool enhances the serene atmosphere.

The Saka Museum showcases Bali’s living traditions, including an in-depth exploration of the Nyepi Day of Silence, offering visitors a deep dive into the island’s rich cultural heritage.

3. Audeum – Seoul, Republic of Korea

Audeum, designed by renowned architect Kengo Kuma, is an innovative museum that engages all five senses. Its façade, adorned with vertical aluminum pipes, reflects the beauty of nature and the play of light. The interior features a fragrant cypress wood entrance, inviting visitors to experience a multisensory journey.

Audeum not only showcases art but also serves as a space for performance and community engagement, creating an immersive environment where art and nature coexist harmoniously.

4. Kunstsilo – Kristiansand, Norway

Kunstsilo, a remarkable transformation of a former grain silo, is now Southern Norway’s largest museum, housing the world’s most extensive private Nordic art collection. Completed in May 2024, this three-story structure offers expansive views of the coastline and features a grand staircase that encourages meditation and reflection.

The museum hosts temporary exhibitions, workshops, and cultural events, making it a vibrant center for art and community engagement while celebrating the region’s industrial heritage.

5. Diriyah Art Futures – Riyadh, Saudi Arabia

Diriyah Art Futures stands as the first museum in the Arabian Peninsula dedicated to digital art. This ambitious project integrates exhibition spaces, research labs, and artist residencies into a cohesive structure that connects with the surrounding landscape of Wadi Hanifah. The design incorporates traditional architectural elements while embracing modern technology, creating an inviting atmosphere for exploration and interaction.

The museum aims to foster a dialogue between contemporary art and cultural heritage, appealing to both local and international audiences.

6. Cleveland Museum of Natural History – Cleveland, United States

The Cleveland Museum of Natural History recently underwent a transformative renovation by DLR Group, reflecting the region's geological history. The redesign features flowing, alluvial forms reminiscent of glacial landscapes, unifying the museum's diverse exhibits.

Set on beautifully landscaped grounds, the museum offers educational programs, interactive exhibits, and a planetarium, making it a vital resource for families, students, and researchers alike. Its commitment to conservation and education underscores the importance of natural history in understanding our world.

7. Joslyn Art Museum – Omaha, United States

The Joslyn Art Museum is an architectural wonder that combines historical and contemporary designs. Founded in 1931, the museum features three distinct buildings, including the original Art Deco structure and two modern additions by renowned architects.

The museum's collection spans 5,000 years of art, with a focus on American and European works. It offers educational programs, workshops, and community events, making art accessible to all. The campus also boasts beautiful gardens and outdoor spaces for visitors to enjoy.

8. Louvre Museum – Paris, France

The Louvre, one of the world’s most famous museums, features a glass pyramid entrance designed by I.M. Pei, which revolutionized the visitor experience. The museum houses an extensive collection of art, including the Mona Lisa and the Venus de Milo, spanning thousands of years and cultures.

The Louvre regularly hosts temporary exhibitions, educational workshops, and cultural events, making it a dynamic space that connects history with contemporary artistic expressions. Its rich history as a royal palace adds to the allure of this iconic institution.

9. Guggenheim Museum Bilbao – Spain

Frank Gehry’s Guggenheim Museum Bilbao is a landmark of contemporary architecture, known for its flowing, sculptural forms clad in titanium. Since its opening in 1997, the museum has revitalized the city’s industrial landscape and become a cultural beacon.

The museum hosts a diverse range of exhibitions, from modern and contemporary art to immersive installations. Its innovative design enhances the visitor experience, making it a must-see destination for art lovers and architecture enthusiasts alike.

10. Museum of Islamic Art – Doha, Qatar

I.M. Pei’s Museum of Islamic Art is a stunning example of modern architecture inspired by ancient Islamic design. Rising from an artificial island, the museum features a limestone façade and geometric forms that create breathtaking views of Doha Bay. Inside, it houses one of the world’s finest collections of Islamic art, spanning over 1,400 years.

The museum also offers educational programs, workshops, and cultural events, fostering a deeper understanding of Islamic heritage and its influence on global art.

These architectural wonders demonstrate that museums have evolved into destinations that celebrate both art and the human experience. Whether admiring the grandeur of the Grand Palais in Paris or exploring the innovative design of Diriyah Art Futures, visitors are invited to engage with culture in new and exciting ways. In a world where the journey through these stunning structures can be as enlightening as the art they contain, these museums are redefining the experience of cultural exploration.

Cebu Pacific, the Philippines’ largest low-cost airline, has announced a special seat sale in honor of the country’s 127th Independence Day, offering one-way base fares from Dubai to Manila for just Dh3. The promotion, part of the airline’s annual Super Seat Fest, is available for bookings made between June 11 and June 15, 2025. The travel period for these discounted tickets spans from December 1, 2025, to May 31, 2026, making it ideal for those planning year-end holidays or summer visits to the Philippines.

The Dh3 fare covers only the base ticket price, with additional charges for taxes and surcharges. Cebu Pacific’s extensive network allows travelers to connect from Manila to 37 domestic and 26 international destinations, including popular tourist spots like Boracay, the Banaue Rice Terraces, Vigan, and Davao’s Seven Falls. The airline encourages passengers to explore the Philippines’ rich historical and cultural sites, such as Intramuros and the National Museum complex in Manila.

Booking is available through Cebu Pacific’s official website, with multiple payment options including credit cards, debit cards, and e-wallets. The airline also offers special guidelines for families traveling with infants or minors: infants under two years old may travel on an adult’s lap for an infant fee, and strollers or car seats can be brought free of charge. Children aged 12 and above are considered adult guests, and minors traveling with parents only need to present documents proving their relationship, such as a birth certificate or valid IDs.

Seats at the promotional rate are limited and subject to availability, so travelers are encouraged to book early. Cebu Pacific’s Super Seat Fest is a recurring event, celebrated alongside major milestones and holidays, and continues to be popular among Filipinos abroad looking for affordable ways to reunite with family or explore the country’s diverse attractions.

Etihad Airways has officially unveiled an exciting new competition aimed at both new and existing Etihad Guest members. Dubbed "The Extraordinary Challenge," this initiative invites participants to embark on a journey to visit 15 new year-round destinations added to Etihad's route network in 2025.

The first member to complete this challenge will be awarded an astounding five million Etihad Guest miles, marking the largest prize in the loyalty program's history.

Mark Potter, Managing Director of Etihad Guest, expressed his enthusiasm for the campaign, stating, “This challenge embodies Etihad’s purpose to give flight to ambition. We’re inviting our adventurous members and travelers to explore 15 incredible destinations while competing for our largest-ever miles prize.”

The Challenge Overview

Participants in The Extraordinary Challenge will compete to be among the first three members to visit all 15 destinations, which include:

• Addis Ababa (Ethiopia)
• Algiers (Algeria)
• Atlanta (USA)
• Chiang Mai (Thailand)
• Hanoi (Vietnam)
• Hong Kong (China)
• Krabi (Thailand)
• Medan (Indonesia)
• Peshawar (Pakistan)
• Phnom Penh (Cambodia)
• Prague (Czech Republic)
• Sochi (Russia)
• Taipei (Taiwan)
• Tunis (Tunisia)
• Warsaw (Poland)

Prize Breakdown

The competition's top three finishers will be rewarded as follows:

• 1st Place: 5 million Etihad Guest miles
• 2nd Place: 3 million miles
• 3rd Place: 1 million miles

These miles can be redeemed for flights, holidays, and a wide array of items from the Etihad Guest Reward Shop. For context, five million miles could equate to over 500 Economy flights, more than 70 Business class trips, or around 40 First class journeys.

Engaging Features

To enhance the experience, participants will have access to a dedicated race dashboard, complete with a digital passport that gets stamped with each destination visited. This feature encourages continued travel and rewards every milestone. A live leaderboard will track each member's progress, fostering a sense of community and friendly competition among passionate travelers.

How to Participate

The challenge is open to both new and existing Etihad Guest members, making it an inclusive opportunity for anyone eager to explore. To enter, members must register through the official competition link and track their progress throughout the challenge. Terms and conditions apply.

Participants are required to fly on an Etihad-operated flight to or from all specified destinations by 25 May 2026.

Join the Adventure

Those interested in joining The Extraordinary Challenge can register at click here. Members are encouraged to share their journey on social media using the hashtag #EYextraordinarymiles as they race toward this once-in-a-lifetime opportunity.

With this innovative initiative, Etihad Airways is not only enhancing the travel experience but also inspiring its members to explore the world in a competitive and rewarding way.

Travelers looking to save on their next journey have reason to celebrate: KU Airways has unveiled a limited-time promotion offering discounts on both Economy and Business Class fares. The special offer, available with the promo code MAY15, is valid for bookings made between May 15 and June 7, 2025, for travel through December 2025.

How to Avail the Offer

Customers can access the promotion in several convenient ways:

• Online: Enter the promo code MAY15 when booking via the KU Airways website or mobile app.

• Phone: Book through the KU Airways call center by dialing 171.

• In Person: Visit any KU Airways office or authorized travel agent.

Promotion Highlights

• Cabins: Valid on both Economy and Business Class.

• Travel Period: Book now, fly anytime until December 2025.

• Flights: Offer applies exclusively to flights operated by KU Airways. Codeshare, interline, and partner airline flights are not included.

• Discount: The promotion provides a discount on the base fare only. All applicable taxes, fees, and surcharges remain payable by the passenger.

• Availability: Seats are limited and subject to availability at the time of booking. Fares are not guaranteed until ticketed.

Important Terms and Conditions

• The promotion cannot be combined with other offers or discounts.

• KU Airways reserves the right to discontinue the promotion at any time.

• All other fare rules and conditions apply as per the ticket at the time of booking.

Why Book Now?

With flexible travel dates extending through the end of the year and savings available in both Economy and Business cabins, this promotion is ideal for both leisure and business travelers. Whether planning a family holiday, a business trip, or a spontaneous getaway, passengers can enjoy significant savings on KU Airways’ renowned service.

Travelers are encouraged to act quickly to secure the best fares, as availability is limited and the offer ends June 7, 2025.

For more information or to book, visit the KU Airways website, app, call 171, or contact your nearest KU office or travel agent today.

Travellers eyeing affordable summer getaways are in for a treat as Wizz Air Abu Dhabi announces a 15% discount on select flights to and from the UAE capital. The offer is valid for bookings made for travel between May 1 and June 30, 2025.

The ultra-low-cost carrier, a joint venture between Abu Dhabi Developmental Holding Company (ADQ) and Hungary-based Wizz Air, is rolling out the promotion to fuel summer travel demand. Bookings can be made exclusively via the airline’s official website and mobile app.

While Wizz Air hasn’t released a complete list of discounted routes, the offer includes several popular regional and European destinations, targeting budget-savvy flyers looking to explore more for less during the peak travel season.

The promotion aligns with Wizz Air Abu Dhabi’s ongoing expansion strategy, reinforcing its commitment to growing a cost-effective network out of the UAE capital. Since its launch in 2021, the airline has focused on short- and medium-haul destinations, aiming to make travel accessible for all.

Travellers are encouraged to act fast—discounted seats are limited and only available within the promotional booking window.

Qatar Airways Holidays, the leisure division of the award-winning Qatar Airways, has unveiled meticulously curated travel packages for the FIFA World Cup 2026™, the largest-ever edition of the tournament spanning 16 host cities across Canada, Mexico, and the United States.

The historic event, featuring 48 teams and over 104 matches, will unite football fans globally, with Qatar Airways Holidays providing end-to-end solutions that include international and domestic flights, luxury accommodations, intercity transfers, stadium transport, and guaranteed match tickets.

These packages, available in phases leading up to the tournament, prioritize convenience for fans, offering four- and five-star hotel stays in prime locations, seamless airport-to-stadium logistics, and flexible booking options through a dedicated digital platform.

As FIFA’s Official Global Airline Partner through 2030, Qatar Airways will leverage its vast network of over 150 destinations and its Privilege Club loyalty program, allowing members to earn Avios points on every package component—from flights to hotel stays—redeemable for future travel or upgrades.

Steven Reynolds, Senior Vice President of Qatar Airways Holidays and Discover Qatar, highlighted the company’s fan-first approach: “Our packages are designed to eliminate travel complexities, ensuring supporters can focus entirely on the tournament. From curated city-hopping itineraries to exclusive hospitality experiences, we’re delivering unmatched access to this global celebration of football.”

The phased release strategy aims to accommodate diverse fan needs, with early registrants gaining priority access to premium match tickets and hotel inventory. Qatar Airways’ partnership with FIFA, active since 2017, underscores its commitment to global sports development, complementing its portfolio of high-profile collaborations with entities like UEFA, Formula 1®, and the Brooklyn Nets.

The airline’s role extends beyond logistics, offering cultural immersion opportunities, such as curated stopovers in Doha, where travelers can explore Qatar’s heritage ahead of their World Cup journey.

Exclusive Member Benefits and Global Reach:

Privilege Club members enjoy double-dip rewards, earning Avios on flights and Qpoints on total package value, alongside exclusive Cash + Avios redemption rates for significant savings. Qatar Airways Holidays’ partnerships with over 300,000 hotels and 40+ cruise lines ensure tailored experiences, whether fans seek urban hubs near stadiums or tranquil retreats between matches.

The division’s 170+ destination network and multi-city flight options simplify cross-border travel across the three host nations, with dedicated customer support teams assisting in customizing itineraries.

Registration and Competitive Edge:

With demand expected to surge, early registration via qatarairways.com/fifa26 is encouraged. The first-come, first-served model prioritizes accessibility, while the platform’s real-time availability tracking and flexible payment plans cater to diverse budgets. Qatar Airways Holidays also guarantees price-match competitiveness, ensuring bundled flights and accommodations remain cost-effective compared to piecemeal bookings.

Legacy of Sports Excellence:

Building on its success as the official carrier for the FIFA World Cup Qatar 2022™, Qatar Airways continues to champion global sports through partnerships with rugby’s British and Irish Lions, tennis icon Novak Djokovic, and motorsport events like MotoGP. Its 2026 travel packages reinforce this ethos, blending operational precision with fan-centric innovation, setting a new standard for mega-event hospitality.

About Qatar Airways Holidays:

Operating in 84 countries, the division specializes in seamless travel experiences, from curated stopovers in Doha’s cultural landmarks to event-centric bundles for Formula 1® and UEFA tournaments. Its integration with Privilege Club elevates loyalty rewards, while its focus on accessibility—including multilingual support and 24/7 assistance—ensures a stress-free journey for fans worldwide.

As the authorized provider for FIFA’s marquee event, Qatar Airways Holidays reaffirms its position as a leader in global sports tourism, transforming how fans engage with the world’s most beloved tournaments.