Welcome to J1 Beach, the new gem of Dubai's coastline, where sun, sand, and sumptuous dining converge. This vibrant beach resort has emerged from the ashes of La Mer South, which was demolished in December 2022, and it has now unveiled a remarkable collection of twelve unique beach clubs and restaurants. Each venue promises an unforgettable experience, from the laid-back vibes of Tulum to the chic elegance of St. Tropez.

Introducing the 12 Exciting Concepts at J1 Beach

Sirene by Gaia

Step into a world of Aegean-inspired luxury at Sirene Beach by Gaia. This stunning destination boasts hidden bars, a sprawling restaurant accommodating up to 400 guests, a golden beach, and a lavish swimming pool surrounded by 300 sunbeds and private VIP cabanas. Whether you're lounging by the pool or enjoying a delectable meal crafted by renowned chef Izu Ani, expect a menu rich in Greek-Mediterranean delights. With the ambiance enhanced by resident DJs, the day unfolds into magical Myconian-style evenings. Weekday access is priced at Dhs300, rising to Dhs500 on weekends.

• Facilities: Swimming pool, private cabanas, sunbeds, beach access, dining area, and DJ entertainment.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily 10 AM - 1 AM

Gitano

Originating from Tulum, Gitano embodies a bohemian spirit with its lush, tropical aesthetic. The interior is adorned with verdant plants and rustic wooden tables, creating a vibrant atmosphere under shimmering disco balls. Guests can indulge in modern Mexican cuisine and signature mezcal cocktails, either in the lively ‘Jungle Room’ or from a sun lounger on the beach. Weekday loungers are priced at Dhs350, while weekends see a rise to Dhs400.

• Facilities: Indoor and outdoor seating, pool area, beach access, and a vibrant cocktail bar.
• Location: J1 Beach, Jumeirah 1
• Hours: Beach 11 AM - 7 PM; Restaurant 12 PM - 1 AM (Weekdays), 12 PM - 3 AM (Weekends)

Gigi Rigolatto

Bringing a taste of St Tropez to Dubai, Gigi Rigolatto combines Italian charm with French Riviera flair. With a beautifully landscaped garden, inviting pool, and a boutique, this venue is perfect for leisurely days spent in style. Families will love the upcoming Gigi Circus kids club, making it a popular spot for all ages.

• Facilities: Pool, garden area, kids club, and boutique shopping.
• Location: J1 Beach, Jumeirah 1
• Hours: Pool 10 AM - Sunset; Restaurant 12 PM - 6 PM, 8 PM - 1 AM

Almayass by the Sea

This family-run Armenian-Lebanese restaurant transports diners to the heart of 1966 Beirut with its exquisite seafood and mezze offerings. Located at the edge of J1 Beach, Almayass features an inviting indoor space filled with charming trinkets and an outdoor terrace with stunning views. It's the second UAE location for this beloved brand.

• Facilities: Indoor dining, outdoor terrace, and a cozy ambiance.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily 12 PM - 1 AM

Chouchou

Experience the essence of St Tropez at Chouchou, touted as Dubai’s first private members beach house. This chic French beach club spans two floors and features a pool, salon, and several bars. While the downstairs area welcomes all, the upstairs remains exclusive to members. Pool day rates are Dhs250 on weekdays and Dhs350 on weekends for adults, with child rates at Dhs100 for under-14s.

• Facilities: Members-only lounge, pool area, multiple bars, and dining space.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily 9 AM - 2 AM

Bâoli

Hailing from Cannes, Bâoli offers a sprawling 2,000 square meters of luxury. This vibrant venue features a beach, pool, and a petal-shaped sun deck. Relaxation reigns during the day, but as the sun sets, the energy shifts to an exciting nightlife vibe. Access to the pool and beach is Dhs500, with Dhs400 redeemable on weekdays and Dhs600 on weekends.

• Facilities: Swimming pool, sun deck, sunset lounge, and a speakeasy bar.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily 10 AM - 1 AM

African Queen

Revived by the founders of Beefbar, African Queen brings exotic fine dining to Dubai from its French Riviera roots. Expect Mediterranean dishes infused with African flavors, all served in a casual yet stylish setting. Access to the pool is Dhs350 non-redeemable, while beach beds are available for Dhs300.

• Facilities: Restaurant with indoor and outdoor seating, pool area, and beach access.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily 12 PM - Sunset (Pool and Beach); 12 PM - 12 AM (Restaurant)

Sakhalin

This Michelin-starred restaurant from Moscow introduces a unique blend of Mediterranean and Asian cuisines to Dubai, offering a memorable dining experience in both the upscale restaurant and a laid-back beach setting. Dishes are crafted by star chef Vladimir Mukhin, ensuring a culinary adventure.

• Facilities: Upscale dining, beachside seating, and an exquisite cocktail menu.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily 12 PM - 12 AM

LÚNICO

Infusing Spanish elegance into the culinary scene, Lúnico offers fine dining and late-night bar experiences inspired by the phases of the moon. It promises haute cuisine and master mixology in a sleek and sophisticated setting.

• Facilities: Fine dining restaurant, bar area, and stylish decor.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily from 6 PM

Kaimana Beach

Experience the vibrant spirit of Polynesia at Kaimana Beach, featuring an indoor-outdoor restaurant and a lively pool area adorned with canary yellow loungers. With a menu highlighting Asian-Polynesian flavors, pool loungers are Dhs250 and beach sunbeds Dhs300, both fully redeemable.

• Facilities: Indoor and outdoor dining, tiki-inspired decor, and a central swimming pool.
• Location: J1 Beach, Jumeirah 1
• Hours: Beach 12 PM - 7 PM; Restaurant 12 PM - 1 AM

La Baia by the Beach

Inspired by the Amalfi Coast, La Baia offers a taste of Southern Italy with its charming decor and delightful live performances. Enjoy a relaxing day on the beach or by the pool, with access starting at Dhs300 on weekdays and Dhs350 on weekends, half of which can be credited towards food and drinks.

• Facilities: Pool area, beach access, live entertainment, and Italian dining.
• Location: J1 Beach, Jumeirah 1
• Hours: Daily from 12 PM

Ninive Beach

This sophisticated seaside oasis began its journey in DIFC and now brings Middle Eastern flavors to the beach. With sandy loungers and a tiled pool creating a serene atmosphere, Ninive also features an open kitchen for a unique dining experience. Pool and beach rates are Dhs250 on weekdays and Dhs300 on weekends.

• Facilities: Pool, open kitchen, rooftop dining, and beach access.
• Location: J1 Beach, Jumeirah 1
• Hours: Pool 10 AM - Sunset; Restaurant 12 PM - 1 AM

Additional Tips for Your Visit to J1 Beach

1. Arrive Early: To secure the best sunbeds and cabanas, especially on weekends, consider arriving early. This will also give you time to enjoy a leisurely breakfast or coffee at one of the beach clubs.

2. Reserve Ahead: Many of the restaurants and beach clubs offer reservations, which is highly recommended, particularly for larger groups or during peak times. This ensures you won't miss out on your desired dining experience.

3. Dress Code: While most venues are beach casual, some upscale restaurants may have specific dress codes. It’s always a good idea to check in advance to ensure you’re appropriately dressed.

4. Explore Multiple Venues: With twelve unique offerings, make a plan to explore different venues during your visit. Each spot has its own vibe and menu, so sampling a few can enhance your experience.

5. Stay Hydrated: Dubai's sun can be intense, especially during the summer months. Drink plenty of water throughout the day, and consider refreshing beverages available at the bars.

6. Check for Events: Many of the beach clubs host special events, live music, or themed nights. Check their schedules ahead of time to catch any exciting happenings during your visit.

7. Family-Friendly Options: If you’re visiting with family, look for venues with kids' clubs or family-friendly amenities, such as Gigi Rigolatto or Almayass, to ensure everyone has a great time.

8. Transportation: Consider using ride-sharing apps or taxis to reach J1 Beach. Parking can be limited, especially on busy days, so leaving your car at home might be the best option.

9. Sun Protection: Don’t forget sunscreen! With plenty of time spent outdoors, it’s essential to protect your skin from the sun.

10. Enjoy the Nightlife: Many venues at J1 Beach transition into vibrant nightlife spots. Make the most of your evening by enjoying sunset drinks and the lively atmosphere as the sun sets.

J1 Beach is not just a destination; it’s an experience that captures the essence of indulgence and relaxation. With its diverse range of facilities, from luxurious pools and private cabanas to exquisite dining options and vibrant nightlife, this new beach resort is set to become a must-visit for locals and tourists alike. Whether you’re looking to unwind by the pool, savor gourmet cuisine, or dance the night away, J1 Beach has it all.

Emirates Skywards has officially reinstated points transfers from all major U.S. credit card loyalty programs, following a suspension that began in late May 2025 due to an upgrade of the airline’s internal loyalty management system.

This upgrade required Emirates and its partners—American Express Membership Rewards, Chase Ultimate Rewards, Bilt Rewards, Capital One miles, and Citi ThankYou points—to temporarily halt the ability to transfer points into the Skywards program while technical systems were rebuilt to accommodate the new platform.

The blackout period varied by issuer, with Bilt pausing transfers from May 27 to June 19, Chase from May 29 to June 30, and Amex implementing a suspension from May 28 with no initially announced end date.

The restoration of transfer capability comes as a relief to travelers who rely on Skywards for premium cabin redemptions, especially since Emirates is often the most direct route to booking its sought-after business and first class seats, despite higher award costs and carrier-imposed surcharges. Notably, the transfer process appears to be functioning smoothly, with many users reporting instant transfers, though times may vary by issuer.

However, significant changes are on the horizon. From July 27, 2025, Citi ThankYou points will transfer to Emirates Skywards at a reduced 5:4 ratio, meaning 1,000 Citi points will yield only 800 Skywards miles—a 20% devaluation from the previous 1:1 rate. There is speculation that similar changes could occur with other issuers, though no announcements have been made.

Additionally, Emirates now restricts first-class award redemptions to Skywards elite members, but travelers can still access first-class seats by transferring points to partner programs like Qantas Frequent Flyer, which maintains a 1:1 transfer ratio with several U.S. credit cards.

Emirates Skywards also maintains partnerships with numerous airlines, including Air Canada, Bangkok Airways, Copa Airlines, Japan Airlines, Korean Air, and Qantas, providing members with a broad range of options for earning and redeeming miles beyond Emirates flights. The recent developments underscore both the continued value and evolving landscape of the Skywards program for frequent flyers and points enthusiasts

Emirates and Uber have entered into a comprehensive strategic partnership aimed at transforming the travel experience for UAE-based passengers by tightly integrating air and ground transport, enhancing convenience, and expanding loyalty rewards.

The agreement, formalized through a Memorandum of Understanding signed by Emirates’ Deputy President and Chief Commercial Officer Adnan Kazim and Uber’s Vice President and Head of EMEA Mobility Anabel Diaz Calderon, sets the stage for a range of new services and benefits for travelers across the Emirates network.

A central feature of the partnership is the development of an integrated booking experience, allowing Emirates customers to arrange Uber rides—whether for airport transfers or in-city travel—directly through the Emirates booking platform. This innovation is designed to streamline the entire journey, enabling passengers to seamlessly coordinate their ground transportation with their flight itineraries. For select travelers, Emirates and Uber are exploring the possibility of complimentary Uber rides to and from airports, delivering a true “door-to-destination” service.

The collaboration also brings significant enhancements to the Emirates Skywards loyalty program. UAE-based Skywards members will soon be able to earn Miles on Uber rides taken in select markets within the Emirates network, and plans are underway to allow these Miles to be redeemed for Uber ride credits or vouchers. This initiative is expected to be accompanied by exclusive promotions, bonus earning opportunities, and targeted offers to further incentivize travelers.

Beyond passenger transport, the partnership extends into logistics, with both companies set to explore the integration of Uber’s delivery infrastructure into Emirates Courier Express for last-mile deliveries. This could improve delivery speed and coverage, especially in densely populated urban areas, by leveraging Uber’s global delivery network.

Technical and commercial details, including the specifics of reward structures, eligible markets, and rollout timelines, are still being finalized. Emirates and Uber plan to launch joint marketing campaigns to promote the new services and benefits as they become available.

Industry analysts note that this partnership aligns with a broader trend of airlines seeking to control more of the passenger journey, providing holistic, digitally integrated travel solutions that meet rising customer expectations for seamless, end-to-end service.

Both companies have emphasized their commitment to redefining the travel experience for millions of passengers, with Emirates aiming to expand planning options and Uber gaining increased visibility among premium travelers and airport-centric demand in key hubs like Dubai. The partnership is expected to set a new standard for integrated travel and loyalty benefits in the region.

As families prepare for the busy school holiday travel season, Emirates is introducing an exciting new collection of toys and amenities designed especially for young travelers. With around one million children expected to fly with the airline this summer, Emirates is set to delight its youngest passengers with free bags, plush toys, and collectible items tailored to different age groups.

The new kids’ kits feature a variety of themes, including football, tennis, basketball, sailing, golf, horse riding, cycling, cricket, rugby, music, and literature. These thoughtfully designed kits include essential items and boredom-busting toys, made from sustainable materials and safety-certified to ensure a worry-free experience for parents.

For babies and infants up to two years old, the kits include a reusable changing mat, Naif nurturing cream, cleansing wipes, a wipe-clean bib, a spoon that doubles as a teether, a soothing vibrating plush toy that can be attached to a seat or stroller, and a collectible cozy blanket to keep little ones comfortable and entertained.

Children aged three to six receive a special themed backpack to keep their favorite belongings safe during travel. Options include a literature-inspired Tiny Treasures backpack, an adventure backpack, a football backpack, or a tennis crossbody backpack. These kits also come with the in-flight Fly with Me magazine, which now features collectible character cards, coloring pages, puzzles, and other engaging travel activities.

For kids aged seven to twelve, Emirates offers stylish bags from its latest lifestyle collection, including a collectible Big City crossbody bag, an explorer backpack, and a Training Day duffle bag. These kits are complemented by activity packs and headphones designed to keep older children entertained throughout the flight.

In addition to the onboard offerings, Emirates has made its Little Travellers’ collection available for purchase online. The range includes colorful caps, t-shirts, beach day lunch bags, water bottles, pencil cases, keyrings, and activity books. For young aviation enthusiasts, the airline offers cabin crew and pilot uniforms for children aged one to ten, as well as onesies for babies up to 18 months.

Emirates’ commitment to family-friendly travel is further reflected in its priority boarding, dedicated check-in areas, and specially designed play zones in airport lounges, ensuring a comfortable and enjoyable journey for both children and their parents. With over 250 kids’ movies and TV shows, music, and up to 100 games available through the inflight entertainment system, young travelers are sure to have a memorable and fun-filled experience this summer.

Qatar Airways is elevating its culinary offerings through an exciting partnership with renowned French chef Yannick Alléno, whose 19 restaurants across seven countries have collectively earned 17 Michelin stars. This collaboration brings Alléno’s modern French cuisine to both inflight menus and premium lounge dining experiences.

First and Business Class passengers traveling on select flights between Paris and Doha will be the first to savor Alléno’s specially crafted inflight menus. These feature “ingredient-led cooking” and innovative techniques such as fermentation, reflecting the chef’s dedication to culinary artistry and innovation.

On the ground, Alléno’s acclaimed Pavyllon restaurant, known for its locations in Paris, Monte Carlo, and London, will make its airside debut inside Qatar Airways’ First Class Lounge at Doha Hamad International Airport. The lounge restaurant will mirror the Pavyllon concept with counter seating facing an open kitchen, offering guests an immersive dining experience akin to a live culinary performance.

Qatar Airways’ lounges at Paris-Charles de Gaulle Airport will also showcase a selection of exclusive creations by Alléno, though specific details have yet to be announced.

Thabet Musleh, Qatar Airways’ Chief Retail and Hospitality Officer, emphasized the airline’s commitment to innovation and excellence, stating, “Chef Yannick Alléno one of the most celebrated names in global gastronomy represents a benchmark for excellence that reflects our shared passion for innovation, sophistication, and the art of hospitality.”

This partnership aligns with a growing trend among airlines to collaborate with award-winning chefs to enhance the onboard and lounge dining experience. For example, Air France recently teamed up with Daniel Boulud to create dishes for its La Première and Business Class passengers on flights departing the US, with the rollout starting in July.

Qatar Airways continues to set new standards in luxury travel by combining world-class gastronomy with exceptional service, ensuring that passengers enjoy unforgettable dining experiences both in the air and on the ground.

Emirates has officially launched its first Emirates World retail store in Singapore, marking a significant milestone in the airline’s 35-year presence in the city-state and signaling a bold new direction in travel retail.

Located at Odeon 333, just across from the iconic Raffles Hotel, the 330-square-meter store is designed as a warm, open-plan, lounge-like environment, featuring Emirates’ signature light and contemporary color palette with motifs inspired by the UAE’s national Ghaf Tree.

The store brings together expert travel planning and a premium shopping experience. Four dedicated customer service counters are staffed by knowledgeable consultants who provide tailored travel advice, exclusive fare deals, and detailed product demonstrations. Visitors can book flights, plan holidays, and receive personalized recommendations-all in a welcoming, relaxed setting.

A key highlight is the interactive First Class Suite installation, available exclusively in Singapore, allowing guests to step inside and experience the luxury of Emirates’ award-winning in-flight environment, complete with plush leather seats, ambient lighting, and privacy doors. The store also features smart technology, such as a ‘selfie mirror’ that lets travelers snap pictures against scenic destination backdrops.

Emirates is also introducing a curated selection of eco-conscious products, including upcycled travel pouches and document holders, reflecting the airline’s commitment to sustainability. Guests are welcomed with freshly brewed coffee, reinforcing Emirates’ hallmark hospitality on the ground.

The grand opening was attended by Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, alongside representatives from the UAE Embassy and Changi Airport Group, underscoring the strategic importance of Singapore as a hub for Emirates in Southeast Asia. In 2024 alone, Emirates carried over 800,000 passengers between Singapore and Dubai, operating four daily flights to Dubai and beyond, plus a daily service to Phnom Penh.

This store is the first of more than 40 planned worldwide as part of a S$35 million investment, positioning Emirates as a leader in premium, high-touch retail experiences that blend technology, personalization, and luxury. The new Emirates World store is set to redefine how travelers engage with the airline, offering a seamless, informative, and immersive space that brings the ‘Fly Better’ promise to life both in the air and on the ground.

Strategic Implications and Explanation

The Emirates World store is more than just a physical sales channel; it is a strategic move to deepen engagement with high-value travelers in a digital age. By combining personal service, interactive technology, and exclusive experiences, Emirates aims to differentiate itself in a competitive market and collect valuable customer insights for tailoring future offerings.

The investment in physical retail, alongside digital integration, allows Emirates to create a consistent and elevated brand experience across all touchpoints, ensuring that travelers receive the same level of care and luxury whether they are booking online or in person.

This initiative also positions Emirates to capitalize on the growing demand for experiential retail, where customers value face-to-face interactions and immersive experiences, especially when planning significant journeys. The store’s success could influence the broader travel industry, encouraging a renewed focus on high-touch, personalized customer service in the premium segment.