Embark on a journey through the enchanting AlUla, a hidden gem in Saudi Arabia that is celebrated as the country's first UNESCO World Heritage Site. AlUla is a treasure trove of history and natural wonders in the breathtaking northwest desert. With a rich tapestry woven from over 7,000 years of civilization, it boasts ancient tombs and monumental rock formations, including the striking Elephant Rock, which towers at an impressive 52 meters.

Visitors can immerse themselves in the lush landscape of the AlUla Oasis, engage in thrilling adventure sports, and marvel at contemporary art installations that harmonize with the stunning surroundings. Each September, the Azimuth AlUla festival transforms the area into a vibrant celebration of art and music, set against the backdrop of awe-inspiring vistas.

For those seeking a luxurious retreat, the tented villas at Banyan Tree AlUla and the tranquil desert resort, Habitas AlUla, provide an idyllic escape.

1. Hot Air Balloon Adventure

Experience the breathtaking beauty of AlUla from above during the Hot Air Balloon Festival. Glide gracefully over the majestic rock formations and expansive desert landscapes, witnessing the sunrise paint the sky in hues of orange and pink. This unique perspective allows you to appreciate the vastness of the desert and the intricacies of its natural features, making it an unforgettable highlight for any traveler.

2. Camel Ride through Lush Trails

Step into a world of tranquility with a camel ride through the enchanting AlUla Oasis. As you traverse the palm-shaded trails, feel the gentle sway of your camel and take in the verdant surroundings filled with lush vegetation. Your journey leads you to the heart of the oasis, where you can explore the vibrant palm groves, learn about local flora, and indulge in tasting the sweet, fragrant citrus fruits that hang from the trees, a true delight for the senses.

3. Dune Buggy Thrills

Unleash your adventurous spirit on an exhilarating dune buggy ride across the vast, undulating sands of AlUla. Feel the rush of adrenaline as you navigate through towering dunes and rocky outcrops. This thrilling experience offers an exciting way to explore the desert landscape, where every turn reveals a new and captivating view.

4. The Dancing Rocks

Discover the mystical Dancing Rocks in Raggasat Valley, where nature's artistry is on full display. These uniquely shaped rock formations have been sculpted by the erosive forces of wind, sand, and time, creating a surreal landscape that seems almost otherworldly. Take your time to wander among these natural wonders, capturing photographs that reflect their enchanting beauty.

5. Zipline Excitement

For those seeking an adrenaline rush, the zipline activities at Harrat Uwayrid offer a thrilling way to experience AlUla’s stunning scenery. Soar through the air, suspended above the striking basalt rock formations, as you take in panoramic views of the desert below. The exhilarating sensation of flying will leave you breathless and craving more.

6. Stargazing at the Star Party

Join fellow astronomy enthusiasts at the Star Party in Al Gharameel, where the night sky comes alive with twinkling stars. Recline on traditional seating and gaze upward, witnessing the Milky Way stretch across the horizon in a spectacular display. Expert guides will share fascinating stories of the constellations, enriching your stargazing experience with cultural insights.

7. Culinary Delights at Winter Park

Indulge your palate at Winter Park, a lively culinary hub where food trucks and kiosks line the area, offering a delightful array of gourmet options. Sample everything from juicy burgers to decadent desserts, and enjoy a carefully brewed cup of coffee as you soak in the vibrant atmosphere. This lively gathering spot allows you to savor the flavors of AlUla while mingling with locals and fellow travelers.

8. Photoshoot at Maraya

Don’t miss the opportunity to visit Maraya, the breathtaking mirrored structure situated in Ashar Valley. Its reflective surfaces create a stunning visual spectacle, perfect for capturing Instagram-worthy photos. The interplay of light and surroundings makes it an ideal backdrop, especially during the soft afternoon light, when the landscape transforms into a canvas of shimmering reflections.

9. Rock Art Exploration

Journey into the historical depths of Jabal Ikmah, Al Aqra’a, and Naqsh Zuhayr to uncover prehistoric rock art that adorns the cliffs. These ancient inscriptions and vibrant carvings tell the stories of civilizations long gone, brought to life by the insightful narratives of a Rawi (storyteller guide). As you marvel at these artistic relics, you’ll gain a deeper understanding of the region's rich cultural heritage.

10. Hiking Adventures

Lace up your hiking boots and prepare to explore the stunning trails that wind through AlUla’s iconic rocky mountains and sandstone cliffs. With varying levels of difficulty, there are hikes suitable for everyone, from leisurely strolls to challenging treks. As you navigate the trails, you’ll encounter breathtaking vistas and unique geological formations that make every step a rewarding adventure.

11. Traditional Craft Immersion

Step back in time at the Handicrafts Pavilion in AlUla Old Town, where talented artisans showcase their skills in traditional crafts. Watch as they weave palm fronds into intricate designs, preserving the cultural heritage of the region. This immersive experience not only highlights the craftsmanship but also offers you a chance to purchase unique souvenirs that embody the spirit of AlUla.

The Emirates Group has announced its strongest financial results ever for the fiscal year ending March 31, 2025, posting a record pre-tax profit of AED 22.7 billion (US$ 6.2 billion), marking an 18% increase compared to the previous year. The Group’s total revenue climbed 6% to AED 145.4 billion (US$ 39.6 billion), while cash reserves rose by 13% to reach AED 53.4 billion (US$ 14.6 billion).

Earnings before interest, taxes, depreciation, and amortization (EBITDA) also hit a new high of AED 42.2 billion (US$ 11.5 billion), reflecting strong operational efficiency.

At the forefront, Emirates airline delivered a pre-tax profit of AED 21.2 billion (US$ 5.8 billion), up 20%, alongside record revenues of AED 127.9 billion (US$ 34.9 billion). The airline’s cash holdings increased by 16% to AED 49.7 billion (US$ 13.5 billion). Emirates expanded its route network to 148 cities across 80 countries, introducing new destinations such as Bogotá and Madagascar, while resuming flights to major cities including Phnom Penh, Lagos, Adelaide, and Edinburgh.

The carrier enhanced services to 21 destinations and strengthened its global connectivity through 33 codeshare and 118 interline agreements, providing access to over 1,750 cities worldwide. Passenger and cargo capacity grew by 4% to 60.0 billion Available Ton Kilometers (ATKMs), nearing pre-pandemic levels. The fleet expanded with the addition of Airbus A350 aircraft, bringing the total to 260 planes, with an average fleet age of 10.7 years and a substantial order backlog to support future growth.

Dnata, the Group’s aviation services division, also posted solid gains, recording a pre-tax profit of AED 1.6 billion (US$ 430 million), a 2% increase, and revenues up 10% to AED 21.1 billion (US$ 5.8 billion). The division’s cash reserves stood at AED 3.7 billion (US$ 1 billion).

This fiscal year was the first affected by the UAE’s newly implemented corporate tax, resulting in a 9% tax charge and a net profit after tax of AED 20.5 billion (US$ 5.6 billion). The Emirates Group declared a dividend payout of AED 6.0 billion (US$ 1.6 billion) to its sole shareholder, the Investment Corporation of Dubai. Additionally, employees will benefit from a record bonus equivalent to 22 weeks’ salary.

Chairman Sheikh Ahmed bin Saeed Al Maktoum attributed the Group’s exceptional performance to strong leadership, a resilient business model, and Dubai’s dynamic economic environment. He highlighted plans to reinvest profits into enhancing customer experience, employee welfare, and technological advancements to maintain the Group’s competitive edge.

Emirates’ ongoing network expansion, operational excellence, and premium service focus have solidified its status as the world’s most profitable airline and positioned the Emirates Group as the leading global aviation group for the 2024-25 financial year.

Saudi Arabia’s aviation industry is soaring to new heights, now contributing a staggering SAR340 billion ($90.6 billion) to the national economy—8.5% of the Kingdom’s GDP—according to the latest report by the International Air Transport Association (IATA). This powerful growth underscores the nation’s ambitious vision to transform into a global aviation powerhouse and top-tier tourist destination.

The IATA’s findings reflect the Kingdom’s strategic investments in infrastructure, talent development, and digital innovation—elements poised to push the aviation sector’s economic contribution even higher in the years ahead. These developments are part of a broader national effort to diversify the economy and reduce reliance on oil, positioning aviation as a key pillar of Saudi Arabia’s Vision 2030.

Building a World-Class Air Network

Saudi Arabia is making massive strides to upgrade and expand its aviation infrastructure. Major projects like the expansion of Jeddah’s King Abdulaziz International Airport and the construction of a new state-of-the-art airport in Riyadh are designed to significantly boost passenger capacity and enhance the travel experience. These developments aim to draw more international airlines and travelers, cementing the Kingdom’s status as a central hub connecting Europe, Asia, and Africa.

In tandem, the government is embracing advanced digital technologies to improve efficiency and customer satisfaction at its airports. Smart systems for baggage handling, automated check-ins, and cutting-edge security measures are streamlining operations and setting new standards for passenger convenience.

Investing in People, Powering the Future

Recognizing that no industry can thrive without skilled human capital, Saudi Arabia is heavily investing in aviation-focused education and training. IATA’s report emphasizes the importance of developing a workforce that can meet the demands of this rapidly evolving sector. Programs offering scholarships, internships, and specialized training are being rolled out in collaboration with industry and academic partners to prepare the next generation of aviation professionals.

Currently, the aviation industry directly employs 141,000 people and supports 1.4 million jobs across the Kingdom, encompassing everything from air transport to tourism and supply chain services.

Beyond the Runway: Aviation’s Broader Economic Reach

The aviation sector’s economic impact extends far beyond airports and airliners. It plays a catalytic role in fueling related industries such as hospitality, retail, and logistics. As air connectivity improves, tourism flourishes—bringing with it increased demand for hotels, restaurants, and transportation services, and creating a ripple effect of job creation and investment.

Saudi Arabia’s strategic location further enhances its appeal as a global transit hub. Positioned at the intersection of major international travel and trade routes, the Kingdom is uniquely placed to capitalize on rising demand for both passenger and cargo services.

Jazeera Airways has hit cruising altitude on its transformation journey, posting a record-breaking first-quarter net profit of KD4.7 million ($15.33 million) — a staggering 274.8% jump compared to the same period last year.

The Kuwaiti low-cost carrier attributes this milestone to a potent mix of digital transformation, cost optimization, and a laser-sharp focus on revenue diversification. Group operating revenue climbed 15.5% year-on-year to KD53.6 million, as passenger demand soared and the airline continued to expand its footprint.

“This performance demonstrates that our five-year growth plan and focused investments in digital transformation as well as the expansion of our ancillary revenue streams are delivering tangible outcomes,” said Marwan Boodai, Chairman of Jazeera Airways. “Our focus on delivering the lowest unit cost, particularly in aircraft and operational areas, has further reinforced Jazeera’s foundation for sustained profitability.”

Passenger traffic rose 7.7% to 1.2 million in Q1 2025, pushing Jazeera’s market share to 32.3% — securing its position as Kuwait’s largest carrier for the quarter. Ancillary revenues surged by 29.1% to KD5.1 million, reflecting the growing success of the airline’s add-on services.

Q1 2025 Highlights at a Glance:

• Operating Revenue: KD53.6 million (+15.5% YoY)

• Operating Profit: KD6.8 million (+430.7% YoY)

• Net Profit: KD4.7 million (+274.8% YoY)

• Passengers: 1.2 million (+7.7% YoY)

• Ancillary Revenue: KD5.1 million (+29.1% YoY)

• Load Factor: 78.7% (slightly down 0.6%)

Strategic Expansion & Innovation

During the quarter, Jazeera resumed flights to Sarajevo and unveiled its most ambitious summer network to date — launching new routes to Budapest, Sochi, Yerevan, and Hurghada. It also introduced innovative ancillary bundles under the “Hayakom” brand at its dedicated Terminal 5, and flexible travel products like Cancel for Any Reason (CAFR) and Disruption for Any Reason (DAFR).

Digital Transformation and Future-Ready Fleet

Jazeera’s digital strategy is gaining altitude, marked by the rollout of a new Passenger Service System and the first phase of a next-gen Customer Experience and Feedback Intelligence platform. These advancements are set to enhance traveler engagement and operational efficiency.

As part of its fleet modernization, the airline is on course to reconfigure its aircraft to a 180-seat layout by Q4 2025 and is preparing to welcome 26 new aircraft starting in 2026. This includes 18 A320neo and 8 A321neo jets, aimed at fueling its market expansion and boosting e-commerce capabilities.

Leadership and Outlook

Supporting its high-flying ambitions, Jazeera has appointed new leadership, including Captain Ayman Alshammari as Chief Operating Officer, Ginny Sethi as Chief People Officer, and Paul Carroll as Chief Commercial Officer.

With over 700,000 seats slated for the busy summer travel period and major upgrades underway at Terminal 5, Jazeera is poised for continued ascent — solidifying its status as a regional aviation powerhouse.

Qatar Airways announced a significant expansion of its North and South American operations, increasing the number of flights to Toronto and São Paulo starting in June 2025. The move comes in response to strong passenger demand and the growing importance of these cities as global travel hubs.

Beginning June 19, 2025, Qatar Airways will operate five weekly flights between Doha and Toronto Pearson International Airport (YYZ), departing every Wednesday, Thursday, Friday, Saturday, and Sunday. The summer schedule features Flight QR767 departing Doha at 08:10 and arriving in Toronto at 15:00 local time, while the return Flight QR768 leaves Toronto at 21:00 and lands in Doha at 16:40.

The airline has also confirmed plans to transition to daily service to Toronto during the winter season, with departures from Doha at 08:25, arrivals in Toronto at 14:40, and return flights from Toronto at 20:10, arriving in Doha at 16:55.

From June 25, 2025, Qatar Airways will further expand its presence in South America by increasing its weekly flights to São Paulo/Guarulhos International Airport (GRU) from 14 to 17. The additional flights will operate on Wednesdays, Fridays, and Sundays. Flight QR785 departs Doha at 00:10 and arrives in São Paulo at 09:00 local time, while the return Flight QR786 leaves São Paulo at 10:30 and arrives in Doha at 06:45.

Qatar Airways’ Chief Commercial Officer, Thierry Antinori, stated that the expansion is driven by robust demand since the launch of the Toronto route in December 2024. Antinori also highlighted São Paulo’s role as a key gateway for both business and leisure travelers, noting that the additional flights will provide greater flexibility and more seamless connections for passengers traveling to over 55 destinations in Latin America, thanks to the airline’s partnership with LATAM Airlines.

These expansions are expected to enhance connectivity through Hamad International Airport, which was recently voted the “World’s Best Airport Shopping” by Skytrax in 2025. The increased frequencies will offer travelers more options and convenience, reinforcing Qatar Airways’ reputation for award-winning service and global reach.

Japan Airlines (JAL) marked a landmark year in its financial performance for the 2024-25 fiscal period, with international passenger traffic climbing a remarkable 14.4% compared to the previous year. This surge was chiefly driven by a significant uptick in foreign visitors to Japan and a strong resurgence in corporate travel abroad.

The notable increase in international travel contributed to JAL’s highest-ever consolidated revenue since relisting, reaching JPY 1,844 billion-an 11.6% jump from the prior year. Much of this success was credited to JAL’s strategic network expansion, especially on trans-Pacific routes and within Asia, with new and enhanced services playing a pivotal role.

Narita International Airport in Tokyo served as the key hub for JAL’s international operations, enabling the launch of new routes such as the daily Narita–Chicago service, which began in late May 2025. This route, operated in partnership with American Airlines, has significantly improved connectivity for travelers between North America and Asia.

Additionally, JAL boosted frequencies on other international routes, including Narita–San Diego and Kansai–Honolulu, and introduced new connections such as Narita–Bengaluru. These moves were designed to capture growing demand from both leisure and business travelers, particularly as Japan’s popularity as a destination soared.

On the domestic front, JAL maintained steady growth, supported by targeted promotional campaigns and efficient route management. Domestic passenger numbers increased by nearly 3%, with load factors reaching a record high of 82.9%. Cargo operations also saw healthy growth, buoyed by the transport of high-value goods and the addition of new routes like Narita–Hanoi.

Meanwhile, the airline’s low-cost carrier subsidiaries-ZIPAIR and Spring Japan-experienced a dramatic 39.1% increase in revenue, with plans underway to double their combined fleet size by 2030.

Despite these positive developments, JAL faced mounting cost pressures. Operating expenses rose by 9.8% year-on-year, mainly due to a weaker yen, higher fuel prices, and increased investments in staff and fleet. Nevertheless, the airline’s proactive cost management strategies, including effective fuel hedging and operational efficiencies, allowed it to achieve an 18.7% increase in EBIT, reaching JPY 172.4 billion.

Net profit also grew by 12% to JPY 107.0 billion, underscoring the strength of JAL’s business model and its ability to navigate a challenging economic environment.

Looking forward, JAL is set to further broaden its international reach. The airline plans to introduce the advanced Airbus A350-1000 aircraft on key routes such as Haneda–Paris and Haneda–Los Angeles starting in the 2025 summer schedule. These new aircraft will offer enhanced passenger comfort, greater fuel efficiency, and support JAL’s sustainability goals, including the increased use of sustainable aviation fuel (SAF).

Fleet modernization remains a top priority, with orders for new Boeing 787-9 and Airbus A350-900 aircraft set to enter service from fiscal year 2027.

Infrastructure developments are also playing a crucial role in supporting JAL’s growth. The expansion of Tokyo Narita Airport, which includes the construction of a new runway and upgraded terminal facilities, will nearly double the airport’s annual slot capacity from 300,000 to 500,000. These improvements will provide JAL with the necessary runway and gate access to accommodate its ambitious international expansion and meet the rising demand for air travel to and from Japan.

In recognition of its strong financial performance, JAL announced an increase in its annual dividend to JPY 86 per share, up from JPY 80 the previous year. The year-end dividend was also raised to JPY 46 per share. For the coming fiscal year, the airline has set ambitious targets, aiming for consolidated revenue of JPY 1,977 billion and EBIT of JPY 200.0 billion, reflecting confidence in continued demand growth and the effectiveness of ongoing business reforms.

Overall, JAL’s exceptional results for the 2024-25 fiscal year highlight the airline’s resilience, strategic vision, and ability to adapt to a rapidly changing global aviation landscape. Through a combination of network expansion, fleet modernization, and a commitment to sustainability, JAL is well-positioned to sustain its growth trajectory and maintain its leadership in the highly competitive airline industry.